(USA) Senior Manager, Product Marketing

Reference: R-2605086Posted: 2026-09-04Location: BENTONVILLE, AR, United StatesSalary: $90000 - $180000/yearType: Full time / Regular/PermanentCompany: WalmartBusiness Segment: Home OfficeRole summary: As a Senior Manager, Product Marketing on the Emerging Products team, you will shape the strategy and go-to-market approach for Walmart’s newest products, services, and customer experiences. You’ll connect customer needs, product capabilities, and business priorities to define compelling value propositions and drive successful launches, adoption, and scale. You’ll partner across Product, Marketing, and the business to influence product strategy and bring emerging capabilities, including AI and technology, to customers. As part of the Emerging Products Product Marketing COE, you’ll also build frameworks and best practices that strengthen and scale product marketing across Walmart. About the team: The Emerging Products team within Enterprise Marketing drives Walmart’s future by transforming customer needs and business opportunities into innovative products and experiences. This team focuses on a broad portfolio, including digital and physical innovations, AI-powered capabilities, and new commerce services. The Product Marketing Center of Excellence develops scalable frameworks and best practices to guide product positioning, launch, adoption, and growth. The team values entrepreneurial, collaborative, and forward-thinking professionals who thrive in ambiguity and are dedicated to delivering meaningful value through market research and strategic marketing execution. What you'll do:Lead product marketing strategy and go-to-market execution for a portfolio of emerging products, services, and experiences.Define customer value propositions, positioning, messaging, and audience strategies that drive adoption and growth.Bring customer insights, market intelligence, and data into product strategy and roadmaps.Build and scale the Emerging Products Product Marketing COE, developing repeatable frameworks, playbooks, and best practices.Apply fluency in AI and emerging technology to products and product marketing.Create compelling strategic narratives that influence senior stakeholders.Bring an entrepreneurial mindset, thriving in ambiguity and moving fluidly from strategy to rapid execution.What you'll bring:Experience bringing new products, services, or customer propositions from early-stage development through launch and scale.Experience in one or more of the following areas: consumer technology, AI/Generative AI, digital products, retail, eCommerce, services, or emerging customer experiences.Experience working closely with Product Management, Technology, Design, Data Science, Research/Insights, Operations, and Marketing organizations.Experience building or scaling product marketing capabilities, operating models, or Centers of Excellence within a large organization.MBA or advanced degree in Business, Marketing, Technology, or a related discipline. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : - StockMinimum qualifications["Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field. Option 2: 4 years’ experience in Marketing, Business Administration, or related field."]Preferred qualifications[]