Healthcare Sales Specialist

Healthcare Sales Specialist

The Healthcare Sales Specialist (Outreach Specialist) plays a vital role in driving enrollment success by building meaningful relationships within the community and connecting vulnerable seniors to life-changing PACE services. Unlike traditional sales roles, this position focuses on mission-driven outreach, relationship-building, and community engagement not hard-selling products. You will serve as a trusted resource, guiding prospective participants and caregivers through the enrollment journey while fostering long-term partnerships with community organizations. This role is ideal for someone passionate about healthcare access, senior care advocacy, and community impact.

What Makes This Role Unique

• No Hard-Sell Pressure: You are connecting seniors with comprehensive care services not pushing products.
• Mission-Driven Impact: Help seniors remain safely in their homes and communities.
• Relationship-Focused Sales: Build long-term, meaningful partnerships instead of transactional deals.
• Community-First Approach: Engage through local events, organizations, and in-person outreach rather than cold-calling.

Key Responsibilities

• Coordinate and initiate outreach and engagement activities within the community.
• Identify collaboration opportunities with local organizations to generate qualified leads and drive enrollments.
• Establish and maintain strong relationships with:
  • Senior centers
  • Assisted living facilities
  • Food banks
  • Churches
  • Community-based organizations
• Develop and execute monthly marketing plans in partnership with the MOE Director to consistently meet enrollment goals.
• Provide education and information about PACE services to referral sources and community stakeholders.
• Track outreach activities and referral progress using CRM systems (Salesforce, Athena, etc.).
• Represent the organization at community events, health fairs, and networking opportunities.

Required Qualifications

• Fluency in Spanish (Required).
• Minimum of 1 year of sales and marketing experience.
• At least 1 year of healthcare or senior care experience preferred.
• Outside sales experience preferred.
• Experience using CRM systems such as Salesforce, Athena, or similar platforms.
• Ability to obtain DHCS training certification and pass the marketing representative exam within 30 days of hire.

Preferred Qualifications

• Bachelor's degree in Marketing, Healthcare Administration, or related field.
• Experience within the local service area preferred.
• Strong understanding of PACE programs or senior healthcare services.
• Established local community connections within senior or healthcare networks.

Core Competencies

• Community Relationship Development
• Healthcare Marketing & Enrollment
• Lead Generation & Pipeline Management
• Senior Care Advocacy
• Bilingual Communication (English/Spanish)
• Event-Based Outreach
• CRM Documentation & Reporting
• Goal-Oriented Performance

Ideal Candidate Profile

• Passionate about serving vulnerable senior populations.
• Thrives in a community-facing, relationship-driven environment.
• Comfortable working independently in the field.
• Highly organized and motivated to meet monthly enrollment targets.
• Strong interpersonal and presentation skills.