Business Analyst

Job Description:

Be the bridge between business strategy and digital transformation. Are you passionate about turning business challenges into actionable solutions? Do you enjoy partnering with stakeholders, uncovering requirements, and ensuring technology investments deliver measurable value? If so, we want to hear from you. As a

Senior Business Analyst

, you will serve as the connection between business objectives and technical delivery, helping clients maximize the value of Adobe Experience Cloud solutions. You'll lead discovery workshops, gather and refine requirements, facilitate stakeholder alignment, support user acceptance testing, and help organizations successfully adopt new capabilities. What You'll Do Lead Discovery & Requirements Gathering Facilitate stakeholder interviews, workshops, and working sessions to understand business priorities, challenges, and opportunities. Analyze current processes, customer journeys, data flows, and technology ecosystems. Document business, functional, technical, and non-functional requirements. Identify risks, dependencies, assumptions, and opportunities for improvement. Establish clear success metrics aligned to business outcomes. Translate Business Needs into Actionable Solutions Create detailed user stories, use cases, acceptance criteria, and functional specifications. Partner with architects, strategists, product owners, and delivery teams to ensure requirements are clear and feasible. Prioritize requirements and manage competing stakeholder needs. Maintain end-to-end traceability from business goals through delivery and testing. Drive Stakeholder Alignment Build trusted relationships with business and technical stakeholders. Facilitate discussions, negotiate priorities, and help drive consensus. Present recommendations, findings, and solution approaches to diverse audiences. Support organizational readiness and adoption efforts. Own User Acceptance Testing & Quality Validation Develop UAT plans, scripts, and test scenarios. Coordinate testing activities across teams and stakeholders. Document results, manage issue resolution, and support sign-off processes. Ensure delivered solutions meet requirements and business objectives. Support Value Realization Help clients define KPIs and success measures. Monitor adoption and business outcomes post-launch. Identify enhancement opportunities and recommend future roadmap priorities. Ensure solutions continue delivering measurable value after implementation. What You'll Bring Required Experience 4+ years of Business Analysis experience, including client-facing consulting, services, or digital transformation environments. Experience leading requirements gathering and stakeholder workshops across complex technology initiatives. Demonstrated ability to create user stories, process flows, functional specifications, and acceptance criteria. Experience supporting or leading User Acceptance Testing. Strong communication, facilitation, and problem-solving skills. Ability to engage effectively with both business and technical stakeholders. Preferred Experience Experience working with Adobe Experience Cloud solutions, including:

Adobe Experience Manager (AEM) Adobe Experience Platform (AEP) Adobe Journey Optimizer (AJO) Customer Journey Analytics (CJA) Real-Time CDP

Understanding of customer journeys, personalization, CRM, marketing technology, and digital experience platforms. Familiarity with data concepts such as customer profiles, identity resolution, segmentation, events, and analytics. Experience in agile delivery environments. Exposure to regulated industries and complex governance requirements. What Success Looks Like In this role, you will: Lead requirements discovery and validation across multiple workstreams. Create clear, actionable documentation that enables successful delivery. Drive stakeholder alignment while balancing competing priorities. Ensure solutions are thoroughly tested and adopted by end users. Help clients realize measurable business outcomes from their Adobe investments. Why Join Us? You'll work alongside strategists, architects, product leaders, and delivery teams to help some of the world's leading brands create meaningful customer experiences. This is a highly consultative role for someone who enjoys solving complex business challenges, influencing stakeholders, and driving successful transformation initiatives. Ready to make an impact? Apply today and help organizations turn business ambition into measurable results. At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office. The annual salary range for this position is $99,500 - $120,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: • Medical, vision, and dental insurance, • Life insurance, • Short-term and long-term disability insurance, • 401k, • Flexible paid time off, • At least 15 paid holidays per year, • Paid sick and safe leave, and • Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. Location: USA – Remote – Texas – Central Time

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to

by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.