Mobile Growth Specialist

Position Overview iHeart seeks a Mobile Growth Specialist to own attribution, run paid user acquisition, lifecycle programs, build dashboards, and contribute to creative messaging. Responsibilities Own attribution and tracking end to end, ensuring events, conversions, and SDK integrations are correctly configured across AppsFlyer, Firebase, and ad platforms. Maintain and audit the measurement stack, catch discrepancies, debug event and postback issues, and keep attribution windows, conversion mapping, and SKAdNetwork configurations accurate and current. Plan, launch, and optimize paid user acquisition campaigns across major platforms (Meta, Google, Apple Search Ads, TikTok, Snapchat) to drive app downloads and engagement. Build and run lifecycle and winback programs using CRM and messaging tools to re‑engage lapsed listeners and improve retention. Build and maintain performance reporting and dashboards, looking beyond installs to retention, engagement, and downstream value across channels. Manage budget allocation, shifting spend toward the channels and tactics delivering the best return given limited dollars. Contribute to creative and messaging. Write and iterate on copy that persuades the right users to download and stay engaged. Research and test new channels, tools, and tactics, bringing fresh ideas across acquisition and retention. Monitor campaigns and programs regularly, catching delivery or tracking issues early, and sharing results and recommendations with the team. Qualifications Direct, hands‑on working knowledge of a mobile measurement partner (AppsFlyer strongly preferred) plus Firebase, and a genuine working grasp of mobile attribution. Solid command of privacy‑driven measurement, including SKAdNetwork, conversion value mapping, and the limitations of attribution in a post‑IDFA world. Demonstrated experience configuring or auditing SDK integrations, conversion events, and tracking setups, and the rigor to keep them accurate over time. 2–4 years of hands‑on growth, performance, or lifecycle marketing experience, ideally for a consumer app or digital product. Experience running paid campaigns across one or more major ad platforms. Exposure to CRM, lifecycle, or messaging platforms used for retention and winback. Comfort working with data, analytics, and reporting tools (Amplitude, Tableau, or similar) and the ability to turn numbers into clear recommendations. Strong instincts for advertising and messaging fundamentals – the ability to write persuasive copy and understand what makes it convert. Close attention to detail and care in getting tracking right. A self‑starter who is comfortable building processes where none exist and adapting as priorities shift. Desired Attributes Respect for others and a strong belief that others should do this in return. Accountability for own work and desire to provide guidance to new team members. Ability to contribute to several projects at the same time under a moderate level of direction. Application of objective judgment, technical skills and prior experience to solve business problems. Strong written and verbal communication skills, including a knack for explaining complex information in a straightforward manner. Desire for continued knowledge sharing and learning. Understanding of the impact of own decisions. Compensation Salary: $66,300 - $80,000, determined by factors including relevant experience, skills, and market data. Location& Employment Type NewYork,NY – 125West55thStreet,10019. Position Type: Regular Time, Full‑time, Salaried. Benefits Employer‑sponsored medical, dental, and vision with a variety of coverage options. Company provided and supplemental life insurance. Paid vacation and sick time. Paid company holidays. A Spirit day to encourage and allow employees to volunteer in the community. 401(k) plan. Employee Assistance Program (EAP) at no cost – services include telephonic counseling, consultation on legal and financial matters, emotional well‑being, family and caregiving. Additional voluntary programs such as spending accounts, student loan refinancing, accident insurance, and more. Equal Opportunity Employment The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status. Non‑Compete will be required for certain positions as allowed by law. Legal & Compliance Our organization participates in E-Verify. #J-18808-Ljbffr