Marketing Communications Specialist

RobotLAB owns the last mile of robotics and AI, helping businesses automate repetitive tasks across hospitality, healthcare, education, and logistics. With 36 locations nationwide, RobotLAB supports world-class brands such as Hilton, Marriott, Disney, and Kura Sushi, while enabling smaller operators to adopt automation with confidence. Overview RobotLAB is revolutionizing how businesses, educators, and organizations leverage robotics and AI to innovate and inspire. We’re looking for a bold communicator to lead the charge. Join the team if you’re ready to transform our digital and social presence into a true reflection of our innovation. This is your opportunity to shape how the world sees one of the most forward-thinking robotics companies in the industry—creating content that captivates audiences, builds community, and positions RobotLAB as the trusted voice of intelligent automation. You’ll have the creative freedom to reimagine our external communications , launch campaigns that inspire engagement, and experiment with cutting-edge media. If you’re energized by the challenge of turning complex technology into clear, compelling stories that move markets, this role is for you. Key Responsibilities Develop and execute social media strategies that increase engagement, awareness, and lead generation across LinkedIn, YouTube, X (Twitter), Instagram, and emerging digital platforms. Build and manage a content calendar that integrates organic posts, paid media, video, and PR initiatives. Produce, edit, and optimize short-form and long-form video content for social and digital channels—product spotlights, customer stories, industry insights, and event highlights. Skilled with new and emerging video tools. Experience with AI-driven and generative video tools and emerging platforms like OpenAI’s Sora and Google Gemini Nano , to accelerate video creation and enhance storytelling. Deep understanding of platform-native video formats and algorithms for LinkedIn, YouTube Shorts, Instagram Reels, and TikTok to optimize reach and performance. Support public relations efforts , including media outreach, press releases, and thought leadership content. Plan and execute paid media campaigns (LinkedIn Ads, Google Ads, YouTube, Meta) to amplify key initiatives and product launches. Develop and maintain marketing collateral such as case studies, one-pagers, and product materials to support the sales team. Collaborate cross-functionally with Product and Sales to maintain consistent messaging and brand alignment. Measure and analyze content performance using engagement, conversion, and visibility metrics to guide continuous improvement. Qualifications Bachelor’s degree in Marketing, Communications, or related field. 3+ years of experience in B2B marketing, communications, or digital content , ideally within technology, SaaS, or robotics . Proven ability to manage corporate social media channels , especially LinkedIn and YouTube. Experience with paid digital media —strategy, execution, and reporting across LinkedIn Ads, Meta Business Suite, and Google Ads. Demonstrated skill in video creation and editing , including experience with both traditional and AI-powered video platforms . Excellent writing and storytelling skills. Proficiency with marketing tools such as HubSpot, Canva, and Adobe Creative Suite. Experience with PR, media relations, or influencer collaboration is a plus. Attributes Forward-thinking marketer who embraces emerging technologies. Creative, analytical, and highly organized communicator. Comfortable working cross-functionally in a fast-paced, growth-oriented tech environment. Passionate about robotics, AI, and the intersection of technology and human impact. Excited to experiment with AI tools and next-gen marketing technologies to elevate content and brand impact. #J-18808-Ljbffr