Feed Sales Representative - Cattle & Dairy

Feed Sales Representative - Cattle & Dairy

The Senior Level Cattle & Dairy Sales Specialist supports and grows the livestock sales book of business, drives product demand, develops farmgate and dealer/co-op relationships, and delivers exceptional customer service. Ideal candidates are passionate about agriculture and animal care, and eager to develop technical expertise, market knowledge and problem solving skills.

Location: This is a field-based sales position that must be located within the geographic territory of greater N.W. Wisconsin generating an approx. 75 mile radius around the Menomonie and Eau Claire area. Willingness to travel within this territory to work with customer and prospect farms in the marketplace.

Species focus: Calling on Cattle & Dairy farming operations to evaluate existing feeding programs, and to recommend and assist them with their nutritional programs and management decisions as a trusted consultant.

Key Responsibilities

• Conduct daily farmgate contacts to assess feeding programs and recommend Purina-backed solutions.
• Network across Cattle and Dairy farms and events to share best practices and create new business opportunities.
• Support sales and marketing by introducing nutritionally sound feeding recommendations and programs to new and existing clients.
• Manage and grow an existing book of business from day one, with access to established customer relationships and immediate sales opportunities.
• Build and maintain strong relationships with dealer/co-op teams and Purina experts to support partner goals.
• Develop expertise in Purina's research, innovation, and sustainability to deliver value in customer interaction.
• Effectively lead activities, educational events and on-site demonstrations to increase producer trust, brand awareness, nutritional value and customer loyalty.
• Operate independently and as a team member in a flexible, remote work environment, managing territory, schedule, and customer relationships with supported direction from supervisor.
• Coordinate and execute product strategy, marketing initiatives, product launches, and field events with cross-functional teams.
• Participate in team meetings and sales training, implement sales strategies, and collaborate with peers for continuous improvement.
• Use CRM systems (e.g., Salesforce) and technology tools (e.g., Power BI) to record activities and inform business decisions.

Qualifications:

• Bachelor's degree preferred but not required.
• Candidates with a pending bachelor's degree or candidates who possess proven sales and industry experience will be considered.
• 2-3+ years of experience and a proven track record of success.
• Experienced in feed and ration formulations, skilled in problem solving and independent decision making
• Strong interest in livestock care and agricultural products.
• Excellent communication and interpersonal skills; ability to work independently and in teams.
• Customer service or sales support experience.
• Limited overnight travel plus daily travel in assigned geography.

Competencies & Other Skills

• Demonstrate agility, integrity, and professionalism while adapting to changing market conditions and navigating a matrix-reporting structure.
• Exhibit excellent verbal and written communication, strong organization, and effective time management.
• Show high internal drive, relationship-building ability, and leadership in team environments.
• Make multiple daily sales calls to customers and prospects.
• Engage in on-farm interactions, including animal evaluations, in all weather conditions.
• Network within the industry to connect producers and build business relationships.
• Lift and carry up to 50 pounds.
• Ability to present to a team or group of peers

This is a sales role that is compensated with a target mix of base salary plus commission. Base salary is dependent upon experience/tenure and generally ranges between:

$59,000 - $73,000

Target bonus is: Fifteen Thousand

In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.