Automotive General Sales Manager

Brickell Honda part of the Murgado Automotive Group, is a premier dealership in Miami that represents one of the most prestigious brands in the industry: Honda. Our dealership is dedicated to providing customers with a luxury experience and exceptional service, all while helping them find their dream vehicle. We are proud of our long-standing reputation and are looking for talented individuals to join our team.

Position Overview:

Brickell Honda is seeking a hands-on, people-first General Sales Manager to lead our New and Pre-Owned sales operations. You’ll coach and develop the sales and management team, drive disciplined processes, and deliver a best-in-class guest experience.

Key Responsibilities:

Lead, coach, and hold accountable all sales managers and associates.

Run daily huddles, 1:1s, and training to drive performance and development.

Own key sales KPIs: appointments, shows, test drives, write-ups, and closing ratios.

Ensure fast, high-quality lead response and strong CRM usage across the team.

Partner with BDC, F&I, and Fixed Ops to maximize profitability and customer satisfaction.

Oversee inventory, pricing, and deal structures for compliance and profitability.

Qualifications:

5+ years automotive sales management experience (new & used).

Proven track record hitting volume, gross, and CSI objectives.

Strong communication, negotiation, and interpersonal skills.

Strong command of CRM, desking tools, and digital retailing (Tekion a plus).

High-integrity leader who loves coaching, accountability, and culture-building.

Passion for automobiles and knowledge of Honda vehicles and products.

Self-motivated, goal-oriented, and driven to succeed.

Ability to work in a fast-paced and dynamic dealership environment.

Excellent customer service skills and the ability to build rapport with customers.

Valid driver's license and clean driving record.

Benefits:

Competitive commission-based pay with performance bonuses.

Medical, Dental, and Vision Insurance.

401(k) plan with company match.

Paid time off and holidays.

Employee discounts on vehicle purchases, service, and parts.

Ongoing training and professional development opportunities.

Career advancement potential within the Murgado Automotive Group.

A supportive and collaborative team environment.

Why Join Us?

At Brickell Honda, we value our employees as much as we value our customers. When you join our team, you become part of a family-owned company that offers a professional, yet supportive environment where you can truly thrive. We offer opportunities for growth and the chance to work with a passionate, results-driven team.

Our Mission

To be a best-in-class, change-embracing automotive company that inspires its people and delivers outstanding value to its clients and community.

How to Apply:

Ready to accelerate your career with one of the leading dealerships in Miami? Apply today by submitting your resume and start your journey with Brickell Honda, a proud member of the Murgado Automotive Group.

$200,000 - $250,000 a year

Compensation is performance based.

Murgado Automotive Group is an equal opportunity employer. Murgado Automotive Group does not discriminate in employment on account of race/ethnicity, color, religion, national origin, gender, sexual orientation/transgender status, age disability, martial/parental status, citizenship status, military status, political affiliation and/or beliefs, pregnancy, order of protection status or other non-merit status.

We are an employer who participates in the E-verify program with the Department of Homeland and Security.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.