General Manager - WTVD

Disney Entertainment’s eight-owned ABC stations are multiplatform leaders in local news and information. The only local news station with three downtown newsrooms (Raleigh/Fayetteville/Durham), ABC11 WTVD Eyewitness News provides 45.5 hours of local news every week, serving more than 1 million households in a 23-county area in North Carolina and Virginia. Eyewitness News also provides news, weather and sports information 24 hours a day on ABC11.com, the ABC11 mobile news app and the new connected TV app. The President and General Manager of WTVD-TV is responsible for leading and advancing the local owned ABC television station in the Raleigh / Durham market, managing the strategies and teams that drive audience and growth across platforms. This executive will be at the center of WTVD-TV’s future success, upholding our commitment to quality journalism and the communities we serve while driving modernization across the organization, prioritizing an adaptable and inclusive culture that embraces change and innovation. The General Manager will have a clear vision for the future of WTVD-TV with the capability of communicating and executing that vision via hands‑on leadership, optimism, strategic risk‑taking, and focused metrics of success. He or she will be a creative thinker who generates new ideas and understands how to maximize brands and resources to achieve market leadership. This includes developing strategies that evolve the WTVD-TV brand from not only being the place to go for breaking news, but also where consumers can expect to find localized, high‑quality, high‑impact journalism and content. This executive will also work directly with the ABC Owned Stations leadership and other businesses within Disney Entertainment Television, as well as The Walt Disney Company, to drive collective growth and success. The leader will focus on Robust Content Strategy, Operational Efficiencies & Innovation, and Cross‑Company Partnerships.

What You Will Do:

• Direct and manage the overall operations to drive "ethical results" (meet or exceed KPIs), including established goals/objectives in ratings, audience, video, sales/revenue, market share, profit, and operating income.
• Oversee and evolve the brand to maximize its impact, relevancy, and connection with local audiences.
• In collaboration with appropriate executives, develop and implement a content strategy that attracts and engages audiences across platforms.
• Lead a premium multi-platform news organization, including a vast and diverse team of talent across many roles and disciplines.
• Oversight of the station's 24/7 broadcast and quality/technical requirements.
• Synergy with all Disney lines of business through linear, streaming, social, and digital content.
• Grow and develop unified CTV strategies to create/aggregate content for streaming platforms.
• Drive business and partnership development efforts to drive modernization and further group goals.
• Continue to identify more effective and efficient approaches to operations and processes throughout the organization.
• Represent the station in the community; develop and maintain strong relationships with community leaders.
• Seek out opportunities to contribute to the local market area for the betterment of the community.
• Recruit, develop, and retain a strong leadership team; provide guidance and coaching to maximize their performance and accelerate their professional growth.
• Champion data and analytics to drive multi-platform content, product, and platform optimization as well as accountability across the organization.
• Execute all corporate policies/objectives while maintaining the highest level of ethics and industry standards.
• Establish and maintain an innovative and highly collaborative culture atmosphere that promotes novel idea generation, open communication, respect for others, and excellence.
• Create a diverse, collaborative, fun, and stimulating work environment.
• Collaborate with other parts of OTV, Walt Disney Television, and TWDC to advance the group’s interests and leverage assets.

Required Qualifications & Skills:

• A minimum of 10 years of proven experience as a leader at a top market broadcast station.
• A participative leadership approach that fosters collaboration and innovation.
• Ability to recognize, create, and communicate priorities, strategies, market opportunities, and challenges to drive growth and performance improvement.
• Attention to detail, project management skills, and the ability to effectively lead and manage in a dynamic and challenging environment.
• Experience managing budgeting processes and strategic planning.
• Strong written, verbal, and presentation skills.
• Legal understanding of FCC rules and regulations.
• Experience working with unions and contract negotiations.

Preferred Qualifications:

• Experience as a station general manager in a top 50 market.
• Experience leading executive teams.

Required Education:

• Bachelor’s degree in a relevant discipline.

The hiring range for this position in Durham, NC is $351,100 to $470,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment: Owned TV Stations

Job Posting Primary Business: Owned TV Stations

All Primary Job Posting Category: General Management

Employment Type: Full time

Primary City, State, Region, Postal Code: Durham, NC, USA

Alternate City, State, Region, Postal Code:

Date Posted: 2026-10-06

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