Marketing Content Specialist

Wooltari USA Inc. Wooltari USA Inc. is one of the fastest-growing Korean food e-commerce companies in the United States, delivering premium Korean groceries and lifestyle products nationwide. Headquartered in Carson, CA, with an additional fulfillment center in Pennsylvania, we offer over 1,000 refrigerated, frozen, and shelf-stable products to customers across the country. As Korean culture continues to grow globally, we're looking for creative marketers who want to shape how K-Food is discovered, experienced, and shared online. Content Marketing Specialist Do you love creating content that people actually stop scrolling to watch? Wooltari is looking for a creative, hands‑on marketer who can transform ideas into engaging content across social media, email, video, and our e‑commerce platform. You'll own campaigns from concept to execution, collaborate with creators and influencers, and use both creative instincts and performance data to grow our brand and drive customer engagement. If you're excited about storytelling, digital marketing, AI‑powered content creation, and building the future of K‑Food in the U.S., we'd love to hear from you. Responsibilities Campaign Planning & Execution: Plan and execute integrated digital marketing campaigns across social media, email, website, and other digital channels. Content Creation: Produce compelling content including Instagram Reels, TikTok videos, blogs, newsletters, product descriptions, landing pages, and video scripts. Social Media Growth: Manage and grow Instagram, Facebook, TikTok, and emerging social platforms through strategic content planning and community engagement. Influencer & Partnership Marketing: Identify, build, and manage influencer relationships, affiliate programs, and brand partnerships. Creative Production: Design graphics and edit videos using Canva, Adobe Creative Suite, CapCut, or similar creative tools. AI Content Creation: Utilize AI tools such as Nano Banana, Gemini, Veo, ChatGPT, or similar platforms to accelerate creative production and marketing workflows. Performance Marketing: Analyze campaign performance using Google Analytics and platform insights to continuously improve engagement, reach, and conversion. Content Strategy: Stay ahead of industry trends, social media algorithms, and competitor activity to continuously improve Wooltari's digital presence. Brand Storytelling: Create culturally relevant content that connects with Korean‑American communities while introducing K‑Food to a broader U.S. audience. Qualifications Experience: 5+ years of marketing experience, including at least 2 years focused on content creation and digital marketing. Creative Skills: Exceptional writing, editing, and visual storytelling abilities. Digital Marketing: Experience managing social media platforms and interpreting marketing analytics. Creative Tools: Proficiency with Canva, Adobe Creative Suite, CapCut, or similar design and video editing software. AI Tools: Experience using generative AI tools for content creation, including image, video, and copy generation. Languages: Professional fluency in both Korean and English (Required). Mindset: Self‑starter who thrives in a fast‑paced environment and enjoys taking ownership from idea to execution. Preferred Qualifications Experience working for an e‑commerce company or consumer brand. Experience with SEO and content optimization. Photography and videography experience. Experience managing successful influencer marketing campaigns. Agency or in‑house digital marketing experience. Application Requirements Portfolio Required: Please include examples of marketing campaigns, graphic design, videos, social media content, or other creative work. AI Portfolio (Preferred): If you've created content using AI tools (e.g., Nano Banana, Veo, Gemini, ChatGPT, Midjourney, etc.), we'd love to see examples or learn how you've incorporated AI into your creative process. Competitive Salary $75,000 — $82,000 (Exempt Position) Health, Dental, and Vision Insurance Employee Discounts on Wooltari Products TO APPLY Email your resume and portfolio to View email address on click.appcast.io Subject Line: Content Marketing Specialist Wooltari USA Inc. is an Equal Opportunity Employer. We celebrate diversity and are committed to providing an inclusive workplace for all employees. All applicants must be legally authorized to work in the United States. Wooltari provides reasonable accommodations for applicants with disabilities. Employment with Wooltari USA Inc. is at‑will. #J-18808-Ljbffr