Product Growth Manager

Own a growth roadmap for the CBS Sports app, scoped and prioritized alongside feature work Own onboarding, activation, and in-product feature discovery from problem definition through shipped changes Own the app store listing as a conversion surface, including testing, positioning, and editorial pitches for featuring Own paid acquisition for the app, optimizing toward high-LTV users and aligning spend to the roadmap and sports calendar Define growth instrumentation and reporting for the product team Monitor installs, adoption, engagement, retention, and funnel performance, and act on findings Run experiments with clear hypotheses and readable results Sequence releases against tentpole windows so launches land when fan demand is highest Test new acquisition channels and incorporate successful channels into a unified growth approach Collaborate with brand, creative, and lifecycle teams to align in-product and external messaging Requirements 5+ years in growth product management, product growth, or mobile growth Experience owning a growth funnel end to end, including shipping changes to a live product Hands‑on experience running paid user acquisition (Apple Search Ads, Google App Campaigns, or similar) Fluency with app metrics: installs, CAC and LTV, activation, adoption, retention, and cohort analysis Experience running A/B tests and making calls off the results Bachelor's degree or equivalent practical experience Experience embedded on a product and engineering team in an Agile environment Background in sports, streaming, media, or consumer subscription apps Familiarity with ASO and app store editorial and featuring processes Experience with product analytics (Amplitude, Mixpanel), attribution (AppsFlyer, Branch, Adjust), and lifecycle tools (Braze, Iterable, Airship) A real interest in sports and how the sports calendar shapes fan behavior Core Competencies Demonstrates expertise in growth product management with a focus on mobile applications, including ownership of growth funnels, user acquisition strategies, and performance analytics. Proficient in leveraging app metrics and conducting A/B testing to drive user engagement and retention. Highest-signal resume keywords Growth Product Management User Acquisition Strategies App Metrics Analysis A/B Testing Experience Agile Environment Experience Hard Skills Growth Funnel Management Paid User Acquisition Cohort Analysis Conversion Rate Optimization Feature Discovery Soft Skills Collaboration Problem Solving Communication Certifications & Qualifications Bachelor's Degree Industry Keywords Sports Streaming Media Consumer Subscription Apps App Store Optimization Tools & Technologies Amplitude Mixpanel AppsFlyer Branch Adjust Braze Iterable Airship #J-18808-Ljbffr