Director of Performance Marketing Full Time

Job Description

Job Description

Equal access to programs, services and employment is available to all persons. Those applicants requiring reasonable accommodation to the application and/or interview process should send an email to View email address on ziprecruiter.com. NOTE: This email is for accommodation requests ONLY. Any other inquires will not receive a response.

Reports To: Julia Evans VP Marketing
Office Location : Downtown Louisville on Market Street (role will be in person)
Will Work Closely with: Salesforce, Internal Creative, eCommerce, Agency partners, Finance, and IT
Top Benefits and Perks

• Health Insurance options (Medical, Dental, Vision)
• Life Insurance & Disability Coverage options
• Paid Time Off (PTO)
• Flexible Scheduling
• 401(k) with Company Match
• Daily Pay Options
• Employee Discounts on Products and Services
• Professional Development & Training
• Casual Dress Code & Free Company Apparel
• Free Tanning
• Free Spray Tanning
• Free Wellness Spa Services
• Employee Wellness Programs w/yearly $125 reimbursement option
• Exclusive Discounts at Outside Retailers
• Free Gym Membership (Planet Fitness Black Card) *qualified areas only

Overview of Role: The Director of Performance Marketing will play a critical role as the company expert in the development of campaign strategy, audience targeting, offer creation, customer journey design, and messaging. They will be responsible for BOTH segmenting the 1P guest data and creating unique guest journeys, offers, and marketing programs to target each segment via SMS, Email, Push, and Lead Gen ads. This role will report directly to the VP of Marketing in our Executive Office on Market St. in Louisville, KY.

Job Description & Key Responsibilities :

• Curiosity for WHY guests behave the way they do and interest in A/B testing are a must for this role! Director will then need to create unique guest segments to market to these guests in a 1:1 manner via SMS, Email, Push, and Lead Gen ads.
• Own the end-to-end development of performance marketing campaigns, including strategy, audience selection, offer creation, copy development, deployment, optimization, and reporting.
• Create personalized promotions & marketing programs with clear business objectives that are measurable for each guest cohort. This is the #1 priority for this role.
  • Ex: Winback 20% of lapsed guests who haven't visited in 90+ days via series of 3 escalating offers over 21 days
• Partner with Internal Creative leaders and Media agency Tombras to build custom SMS/Email/Digital Media ads designed to maximize open rate and redemption among each guest cohort. Director will execute these programs soup to nuts in Salesforce and with Tombras.
• Lead creation of all Performance Marketing programs for NEW concept Wellness City with 3 open locations and 3 more by end of 2026! This is a unique opportunity to shape the scope, processes, agency roster, etc for the Performance Marketing function from Day 1.

Background & Experience :

• Candidate will be expected to lead all aspects of performance marketing from accessing the data, creating cohorts, building creative, executing, and then measuring/reporting
• Strong customer communication skills with experience crafting SMS, email, push, and digital marketing messages that drive measurable business results.
• 5-7 years experience in performance marketing is required; ideal candidate will have experience both in campaign setup and measurement/reporting
• Ideal candidate will have experience using Salesforce as CRM tool of choice for building SMS/Email campaigns.

Work Conditions and Physical Demands:

• On-call availability.
• Sitting for extended periods of time.
• Dexterity of hands and fingers to operate a computer keyboard, mouse, and other computing equipment.
• The employee must occasionally lift and/or move up to 25 pounds.
• The employee is occasionally required to stand, walk, sit, reach with hands and arms, climb or balance, and stoop, kneel or crouch.
• Candidate must be curious about the WHY behind guest's behaviors and creative enough to design personalized

Applicant Statement: I certify that my answers to all questions are true and correct without any consequential omissions of any kind whatsoever. I further understand that any material omissions, false, misleading or otherwise incorrect statements made on this application or during the pre-employment process may be grounds for cancellation of this application or, if I am employed at the time it is discovered, my immediate termination. I give the employer the right to contact and obtain information from all references, employers, educational institutions and to otherwise verify the accuracy of the information contained in this application. I hereby release from liability the employer and its representatives for seeking, gathering and using such information and all other persons, corporations, or organizations for furnishing such information. I understand that the employer is an equal opportunity employer and as such does not unlawfully discriminate in employment and no question on this application is used for the purpose of limiting or excusing any applicant from consideration for employment on a basis prohibited by local, state or federal law. If I am hired, I understand that I am free to resign at any time, with or without cause and without prior notice, and the employer reserves the same right to terminate my employment at any time, with or without cause and without prior notice, except as may be required by law. I understand that this application does not constitute an agreement or contract for employment for any specified period or definite duration and that no representative of the employer, other than an authorized officer, has the authority to make any assurances to the contrary. I further understand that any such assurances must be in writing and signed by an authorized officer. I understand it is the companys policy not to refuse to hire a qualified individual with a disability because of that persons need for a reasonable accommodation as required by the ADA. I also understand that if I am hired, I will be required to provide proof of identity and legal work authorization. Finally, I understand that this application is current for only 90 days, and at the conclusion of this time, if I have not heard from the employer and still wish to be considered for employment, it will be necessary to fill out a new application.

By submitting an application, each applicant represents and warrants that they have read and fully understand the foregoing information, that they are seeking employment under these conditions, and that their application submission will be their electronically signed application form .