Senior Retail Media Buyer

Senior Retail Media Buyer (This role will be based out of our Syracuse, New York or Rochester, New York offices, or remote within the United States) Position Overview Pinckney Hugo Group is seeking a Senior Retail Media Buyer to support national CPG clients across leading retailer media platforms. This is a hands‑on keyboard role responsible for building, activating, optimizing, and reporting on campaigns across retail media ecosystems. This position works closely with our Shopper Marketing, Media Strategy, and Analytics teams to develop full‑funnel retail media programs spanning onsite search, onsite display, and off‑site media. Responsibilities Execute retail media campaigns across platforms including Walmart Connect, Kroger Precision Marketing (KPM), Meijer, H‑E‑B, Albertsons, and Publix Build and manage campaigns across: Retail Search (Sponsored Products / Keyword Bidding) Onsite Display (Banner, PDP, Category placements) Offsite Media (Programmatic, social extensions, audience targeting) Perform hands‑on campaign setup, trafficking, bid management, and optimization within each platform Monitor pacing, budgets, and performance daily; proactively adjust to meet KPIs Partner with Shopper Marketing to align media strategies with in‑store, e‑commerce, and promotional initiatives Analyze performance data to identify trends, insights, and optimization opportunities Develop reporting and dashboards highlighting ROAS, ROI, new‑to‑brand shoppers, and incrementality Communicate performance, insights, and recommendations to internal teams and clients Stay current on retail media trends, beta opportunities, and platform changes Requirements 6+ years of experience in digital media buying with direct retail media platform experience Leads campaign strategy and execution across platforms Provides recommendations, mentors junior team members, and interfaces more directly with clients Executes campaigns independently with guidance Contributes to optimization and reporting Hands‑on experience with one or more: Walmart Connect, Kroger, Meijer, H‑E‑B, Albertsons, Publix Strong understanding of: Retail search and keyword strategy Onsite display formats and audience targeting Offsite retail media extensions Experience working with CPG brands strongly preferred Proven ability to manage budgets and optimize toward performance KPIs Strong analytical skills with ability to translate data into actionable insights Excellent communication, organization, and attention to detail Ability to manage multiple campaigns and priorities in a fast‑paced environment Benefits Hybrid work – split your week between working in our office or at home Generous PTO policy, including flex time Paid parental leave Medical, vision, dental benefits Resources for savings and investments such as our 401(k) plan with company match Company‑sponsored events and swag Dog‑friendly work environment Opportunities to learn, develop, network, and connect Total compensation for this role is designed to be competitive with the market. The anticipated salary range for this Syracuse, NY‑based position is $85,000 to $105,000 per year. The final offer will depend on the candidate's experience, skills, abilities, and geographic location, along with other business and organizational considerations. PHG also provides a comprehensive benefits package; for more information, please visit our website. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. #LI-REMOTE #J-18808-Ljbffr