Media Strategy Manager - CPG Marketing - 174761

Job Description

Job Description

Marketing Manager – Media Strategy & Planning

Location: Shelton, CT 06484
Schedule: Monday–Friday, 9:00 AM–5:00 PM
Work Arrangement: Hybrid – approximately 60% onsite
Pay: $54.00–$65.00/hour
Duration: Approximately 124 days

J

ob Overview

We are seeking an experienced Marketing Manager – Media Strategy & Planning to lead national media strategy, planning, budget management, agency partnerships, and campaign optimization for leading consumer health brands.

This is a media-focused marketing position , not a general marketing role. The ideal candidate has hands-on experience with media planning, paid media strategy, national advertising, media budgets, campaign performance analysis, and media agency management .

CPG experience is strongly preferred.

This opportunity is a strong fit for candidates with titles such as Media Manager, Senior Media Manager, Media Strategy Manager, Media Planning Manager, Integrated Media Manager, Paid Media Manager, Associate Media Director, or Integrated Marketing Manager with significant media ownership.

What You'll Do

Media Strategy & Planning

• Lead day-to-day national media strategy and planning for assigned brands.
• Develop recommendations around media channel mix, audience strategy, investment levels, and budget allocation.
• Analyze campaign performance and translate data into actionable recommendations.
• Identify opportunities to optimize media effectiveness and business results.
• Review and challenge recommendations from external media agency partners.
• Partner with Brand, Sales, Insights, Finance, and Marketing teams on media investment decisions.
• Recommend shifts in media investment based on performance, business priorities, and growth opportunities.

Media Agency Management

• Serve as a key point of contact for external media agency partners.
• Review agency media strategies, plans, recommendations, and performance.
• Ensure agency recommendations align with brand objectives, target audiences, and budgets.
• Manage communication, issue resolution, timelines, and execution readiness.

Media Budget Management

• Manage monthly Advertising & Sales media reconciliations.
• Track working media, non-working media, and production expenditures.
• Maintain accurate media budgets and provide financial visibility to stakeholders.
• Evaluate investment allocation across national media, retail media, production, and other marketing investments .
• Recommend budget reallocations based on performance and business needs.

Annual Media Planning & Campaign Execution

• Review and evaluate annual media plans developed by agency partners.
• Analyze proposed channel strategies, investment levels, audiences, and expected outcomes.
• Provide strategic recommendations to improve media plan effectiveness.
• Support integrated media planning across paid media, influencer, and content initiatives.
• Lead planning and execution activities for upcoming media launches.
• Ensure media placements, budgets, assets, approvals, and timelines are ready for launch.
• Monitor campaign execution and proactively identify risks and optimization opportunities.

What We're Looking For

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field .
• 5–7+ years of experience in media strategy, media planning, integrated marketing, advertising, or a related discipline.
• Hands-on experience with national media planning and paid media strategy .
• Experience managing or influencing media budgets and investment allocation .
• Experience analyzing campaign performance and turning data into strategic recommendations.
• Experience working with and evaluating media agency partners .
• Strong understanding of national media and media channel strategy.
• Strong project management, communication, and organizational skills.
• Ability to work effectively across Brand, Sales, Finance, Insights, and Marketing teams.

Preferred Experience

• CPG / Consumer Packaged Goods
• Consumer health, OTC, wellness, beauty, food, or other consumer brands
• Retail media
• Digital media and paid social
• Search marketing
• Consumer promotions or digital couponing
• Influencer marketing
• Multi-million-dollar media budgets
• Annual media planning and integrated marketing campaigns

Top Skills

Media Strategy: Strong knowledge of national media planning, channel mix, audience strategy, and investment allocation.

Analytics: Ability to evaluate campaign performance and translate data into strategic recommendations.

Agency & Project Management: Experience managing media agency relationships, budgets, timelines, and cross-functional stakeholders.

Important: This Is a Media-Focused Role

The ideal candidate's background should include significant experience with media strategy, media planning, paid media, national advertising, media budgets, and/or media agency management .

This position is less suited to candidates whose experience is primarily social media management, content creation, email marketing, communications, events, or general marketing coordination .