Lead Marketing Analyst

Own GA4 and GTG/GTM across all digital properties, including tracking, tagging, QA, and marketing data product ownership Build and evolve attribution models for organic, paid, social, email, phone, and AI-referred channels Design Tableau or similar dashboards for channel leads and senior leadership Partner with SEO, paid media, and brand/content teams to provide actionable recommendations Champion AI-assisted analysis methodologies within marketing Run regular data quality audits Deliver clear, action-oriented performance reports to marketing leadership Report directly to the SVP of Marketing Requirements 3–5+ years in marketing analytics, digital marketing, or marketing operations, with direct ownership of analytics Hands‑on experience working inside SEO, paid media, or content marketing Deep GA4 and GTM expertise: event schema design, custom dimensions, cross-domain tracking, trigger logic, and QA Track record building dashboards using Tableau, Looker Studio, or Power BI Deep understanding of data foundations in Google Ads, Meta, Google Search Console, SEMrush, or Conductor Strong communication skills to translate complex data into plain-language recommendations Core Competencies Expertise in GA4 and GTM for digital marketing analytics, with a strong focus on building dashboards and delivering actionable insights. Proven ability to collaborate with cross‑functional teams and communicate complex data effectively. Highest-signal resume keywords GA4 Expertise GTM Proficiency Dashboard Development Marketing Analytics Ownership Data Quality Audits AI-Assisted Analysis Marketing Data Product Ownership Hard Skills Attribution Modeling Event Schema Design Custom Dimensions Cross-Domain Tracking Trigger Logic Data Analysis Performance Reporting SEO Analytics Paid Media Analytics Content Marketing Analytics Soft Skills Strong Communication Skills Industry Keywords Digital Marketing Marketing Operations Data Quality AI-Assisted Analysis Marketing Data Product Ownership Tools & Technologies Tableau Looker Studio Power BI Google Ads Meta Google Search Console SEMrush Conductor #J-18808-Ljbffr