Web3 Product Marketing Manager
Full-time
Improbable
At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet.
We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications, designed to overcome the speed and cost limitations of traditional blockchain infrastructure. The technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability.
About the role
We’re hiring a Web3 Product Marketing Manager to shape how a prediction protocol built for real-time markets shows up in the world. You’ll sit at the centre of product, growth, comms and community, turning a technically ambitious product into a story that traders, builders and partners can quickly understand.
This is a hands-on role for someone who likes building from scratch. You’ll own the narrative, lead launches, and run the experiments that help turn a prediction protocol into a category-defining product. The team is small, decisions are fast, and the work gets into market quickly.
What you’ll be doing
- You’ll shape the positioning, launches and growth activity that help a prediction protocol stand out and gain traction.
- Own the positioning and messaging for the prediction protocol end to end, including what it is, who it’s for, why it matters and what makes it different
- Turn complex product strengths into clear, credible narratives for traders, builders and partners
- Lead go-to-market for major launches, product milestones, partner activations and incentive-led moments
- Define and run the marketing roadmap in partnership with product and community leads, making sure launches, campaigns and content build on each other
- Grow the audience through always-on programmes that expand the qualified builder base
- Run customer and market research with traders, builders and KOLs, and feed those insights back into product, pricing and creative
- Brief and create content that earns attention in Web3, from launch threads and research-led content to explainer assets, dashboards, KOL kits and conference materials
- Partner with comms on press, podcasts and thought leadership that reach the audiences that matter most
What we’re looking for
- Strong experience in product marketing or a closely related role, including hands-on prediction markets/protocol experience
- Strong understanding of crypto products and onchain user experience, with enough fluency to market credibly to Web3-native audiences
- A track record of owning launches end to end, from initial positioning through to measurable post-launch impact
- Strong narrative instincts and the ability to turn complex product detail into clear, compelling messaging
- Confidence working with data and using performance insights to shape campaigns and priorities
- A hands-on, operator mindset with a bias towards shipping and a high tolerance for ambiguity
Apply if you want to help shape how a new prediction protocol is positioned, launched and adopted.
Vacancy posted 13 days ago
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