Marketing Operations Officer

Marketing Operations Officer

The Marketing Operations Officer will assist with the overall operations and service-related responsibilities for the Marketing Department in order to enhance its focus on advertising, promotional awareness, and meeting the Bank's strategic initiatives. This includes effectively managing expenses within the department's budget, audit responsibilities, overseeing project plans, corporate contributions, and vendor management.

The Marketing Operations Officer must be a detail-oriented and organized individual who will be responsible for supervising the Marketing Specialist to manage the department's communication, Outlook inbox, calendar, and order fulfillment, including Marketing on Demand (MOD). This includes ensuring all emails are promptly addressed, categorized, and escalated as necessary, as well as keeping the department's calendar up to date with all corporate events and deadlines. This will be crucial for maintaining efficient communication and workflow within the department.

Essential Duties and Responsibilities

• Collaborates with the team to execute marketing initiatives, ensuring alignment with project timelines, brand vision, and budget constraints.
• Proactively manages aspects of Department operations and obtain high standard/strong audit results with Marketing, social media, and Advertising audits.
• Assists with non-interest expense control and improvements. Monitors and maintains expense accounts and budgets.
• Implements and oversees monthly control and timely submission of Department reports.
• Assist with Bank event related activities such as location searches, contract reviews, expense control, and budget tracking.
• Manages the operations of marketing campaigns and creative development workflows, safeguards projects adherence to schedules and budgets.
• Partners with Business Unit leaders and key collaborators to ensure that new workflows and processes are understood, followed, and evaluated.
• Manages workflows to ensure project execution and meeting deadlines for all marketing projects and deliverables.
• Works with the Creative Manager on marketing/advertising concepts to ensure applicability of relevant rules/regulations. Ensures that advertised product(s) and services(s) have been risk-rated and have been through proper and adequate due diligence.
• Amends and enhances existing programs, policies and procedures, and checklists as needed for the approval process.
• Effectively communicates with project owners regarding advertising submissions and educates them accordingly. Coordinates with team members to follow up on pending issues and ensure timely resolution. Proactively notifies project leads if projects are at risk of missing deadlines.
• Ensures that all multi-channel initiatives are added to the department's calendar and that the project leader and all team members are documented as contributors.
• Proactively provides summary of final project spends along with an ongoing budget tracking snapshot for review by departmental management.
• Manages the Marketing on Demand (MOD) platform and ensures that the system is operational, legacy materials are up-to-date, and the inventory is consistently updated with relevant, useful materials. Ensures fulfillment orders are processed and completed in a timely manner. Tracks order progress and coordinates with relevant departments and vendors to resolve any issues or delays.
• Monitors and manages the department's Outlook inbox throughout the day. Categorizes and prioritizes incoming emails to ensure urgent matters are addressed promptly.
• Assists when needed to maintain advertising tear sheets and records to support compliance requests and audits.

• Complies with and stays abreast of all policies and procedures, federal and state laws applicable to the job.
• Provide, present, and promote the Citizens Experience to all external and internal customers.
• Other duties as assigned.

Supervisory Responsibilities

This job has supervisory responsibilities. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring and training associates; planning, assigning, and directing work; appraising performance; rewarding and disciplining associates; addressing complaints and resolving problems.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Associate's degree (A.A.) or equivalent from two-year college or technical school; or two to four years related experience and/or training; or equivalent combination of education and experience.

Language Skills

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to effectively present information to management.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Computer & Software Skills

To perform this job successfully, an individual should have a working knowledge of Microsoft Outlook, Word, Excel, SharePoint, and Adobe Acrobat.

Other Skills and Abilities

• This position requires the incumbent to travel approximately 10% of the time.
• The ideal incumbent will be comfortable with photography and utilizing various camera settings.

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to stand; walk; sit; and use hands and fingers to handle or feel. The associate is occasionally required to reach with hands and arms, and stoop, kneel, crouch or crawl. The associate is regularly required to operate a computer keyboard, mouse, calculator and telephone and reach with hands and arms. The associate must occasionally lift and/or move up to twenty-five (25) pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the associate is occasionally exposed to moving mechanical parts; high, precarious places; outside weather conditions, and vibration. The noise level in the work environment is usually moderate.

Salary Range: $26.52 To $36.47 Hourly

Exact compensation may vary based on skills, experience and/or education, and location. This position is also eligible for an annual bonus.