Director of Marketing (33933)

Job Summary

The Director of Marketing is responsible for building brand awareness, shaping the market narrative, and crafting compelling campaigns that communicate the value and differentiation of KLS and the KLS portfolio. This role focuses on brand and product strategy, creative direction, integrated marketing programs, and thought leadership. This role will partner with Product Management and Sales to translate insights into high-quality promotional assets, campaigns, and market-shaping initiatives. The role is responsible for the leadership of the graphics and marketing team.

Essential Functions, Duties, and Responsibilities

Brand and Product Strategy & Positioning

• In coordination with other marketing leaders in the KLS Martin Group, refine and evolve the brand identity, ensuring consistency across all marketing channels and materials.
• Develop clear value propositions, messaging frameworks, and visual narratives that reflect the essence of each product and its clinical impact.

Campaign Development & Promotion

• Develop and execute integrated marketing campaigns (digital, print, social, video, events) that build awareness and engage key audiences such as clinicians, hospital administrators, procurement, and the sales team.
• Lead creative development, including storytelling, concept development, copywriting oversight, and design direction.
• Plan and execute thought leadership initiatives: educational content, clinical stories, webinars, articles, and brand-forward campaigns.

Digital Marketing & Content Strategy

• Oversee digital presence-including website experience, SEO/SEM strategy, and social media.
• Oversee the creation of content that elevates brand and product perception, such as videos, animations, case study visuals, and brand campaigns.
• Manage digital campaigns to increase awareness, drive traffic, and support overall market engagement.

Clinical & Regulatory-Aligned Marketing

• Partner with Product Management to ensure product attributes are accurately reflected in promotional materials.
• Work with Product Management and Regulatory teams to ensure marketing content aligns with approved claims.
• Translate complex clinical data and technical details into relatable, compelling brand messaging suitable for clinicians and other decision-makers.

Events, Conferences & Brand Experience

• Assist in the planning and creative direction of conferences, trade shows, symposia, and exhibitions.
• Ensure booth design, messaging, presentations, and materials reinforce brand strategy and product positioning.
• Coordinate with Product Management to support clinical content and product expertise.
• Organize and travel to be on-location for events or production as required.

Cross-Functional Collaboration

• Partner closely with Product Management, using their customer insights to shape brand narrative, campaign themes, and core messaging.
• Support Sales through brand-driven assets, awareness initiatives, and promotional content-but without owning sales tools, pricing discussions, or customer conversations.
• Work with the Executive team to align brand strategy with the broader corporate vision.

Team & Vendor Leadership

• Develop and lead an effective team of graphics, digital media, literature and additional creative personnel.
• Manage external creative agencies, production partners, and strategic marketing vendors.
• Oversee the marketing and graphics budget, ensuring high-quality execution and strong ROI.

The above cited duties and responsibilities describe the general nature and level of work performed by people assigned to job. They are not intended to be an exhaustive list of all the duties and responsibilities that an incumbent may be expected or asked to perform.

Educational and Experience Requirements

• 4-year bachelor's degree required: advanced degree in marketing, communications, or a related field preferred.
• 10+ years of marketing experience, ideally in medical devices, medical technology, healthcare technology, or life sciences .
• Demonstrated expertise in brand strategy, creative marketing, and integrated campaign development.
• Ability to distill technical, clinical, or scientific information into compelling brand narratives.
• Strong background in digital marketing, content creation, visual communication, and campaign analytics.
• Familiarity with FDA frameworks related to marketing claims.
• Strong leadership, communication, and cross-functional collaboration skills.

Knowledge, Skills, and Abilities

• Excellent team leadership and communication skills
• Strong understanding of brand and product strategy, positioning, and storytelling within regulated healthcare or medical device markets.
• Deep knowledge of integrated marketing practices , including digital, print, video, and experiential campaigns.
• Familiarity with regulatory requirements governing medical device marketing, including promotional claim restrictions.
• Understanding of clinical terminology, healthcare workflows, and medical device value propositions , with the ability to translate complex information into compelling narratives.
• Knowledge of digital marketing technologies and tools (CMS, marketing automation systems, SEO/SEM best practices, analytics platforms).
• Awareness of market dynamics in hospitals, ambulatory surgery centers, distribution channels, and clinician decision-making landscapes.
• Knowledge of creative processes , including creative briefing, agency management, content production, and physical and digital asset development.

Skill Requirements

• Typing/computer keyboard
• Utilize computer software (specified above)
• Retrieve and compile information
• Maintain records/logs
• Verify data and information
• Organize and prioritize information/tasks
• Operate office equipment
• Advanced mathematical concepts (fractions, decimals, ratios, percentages, graphs)
• Verbal communication
• Written communication
• Public speaking/group presentations
• Research, analyze and interpret information
• Investigate, evaluate, recommend action
• Leadership and supervisory, managing people
• Basic mathematical concepts (e.g. add, subtract)
• Abstract mathematical concepts (interpolation, inference, frequency, reliability, formulas, equations, statistics)

Physical Requirements

• Sitting for extended periods
• Standing for extended periods
• Extended periods viewing computer screen
• Walking
• Reading
• Speaking
• Hear/Listen
• Maintain regular, punctual attendance
• Lifting/carrying up to 20 pounds various items
• Lifting/carrying more than 20 pounds various items
• Repetitive Motions
• Pushing/Pulling
• Bending/Stooping
• Reaching/Grasping
• Writing

Hazards

• Normal office environment
• Toxic or caustic chemicals
• Housekeeping and/or cleaning agents