Senior Manager, Brand Marketing
$170k - $205kFull-time
HearstLab
GlossGenius is seeking a Senior Manager, Brand Marketing to serve as the strategic architect for the next phase of brand growth. This role is responsible for defining, validating, and scaling new top-of-funnel channels to reach key audiences, moving them from pilot tests to predictable revenue drivers, and executing integrated brand campaigns aligned with strategic priorities.
Responsibilities will include:
- Architect and scale new top-of-funnel (TOFU) channels, moving them from pilot tests to predictable revenue drivers
- Orchestrate fully integrated campaigns, ensuring top-of-funnel initiatives flow seamlessly through the entire customer journey from first ad impression to landing page, email nurture, and sales talk track
- Partner with Creative and Brand teams to develop campaigns that align with business priorities, authentically tell the company story, and demonstrate product value
- Establish frameworks for measuring brand success, tracking incrementality, lift, and business impact, and connecting awareness tactics to customer acquisition
- Own the P&L for assigned channels, partnering with Analytics to validate efficiency and defend investment strategies with data-driven storytelling
- Integrate AI into daily workflow to accelerate research, iterate on copy/creative, and streamline operational tasks
You’re a great fit if you:
- Have experience bringing AI products to market and differentiating them in a crowded landscape
- Have a background in vertical SaaS
- Have prior experience at companies that successfully scaled from $20M-$500M ARR
- Have hands-on experience with brand creative production (video, photography, content)
Total Compensation
The starting base salary for this role is $170,000 - $205,000 plus target equity and benefits. The base salary offered depends on skills, experience, and education.
Additional benefits include:
- Flexible PTO
- Competitive health and dental insurance options, with premiums partially or fully covered
- In-person opportunities for collaboration and team building
- Fertility and adoption benefits
- Generous, fully-paid parental leave policy
- 401k benefit, eligible to contribute starting day 1
- Yearly stipend for professional development and educational expenses
- Pre-tax commuter benefits
- Dependent Care FSA
- Home office support
GlossGenius values builders who solve problems and drive workflows in an AI-first way.
Vacancy posted 22 days ago
Similar jobs that could be interesting for youBased on the Senior Manager, Brand Marketing in New York, NY vacancy
$140k
...KREWE KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of... ...invite you to apply below. KREWE is looking for a Senior Manager of Brand Marketing to help define how the brand shows up in the world and...SeniorLocal areaKrewe Eyewear
New York, NY1 day ago- ...Senior Manager, Brand Marketing New York City E-commerce got real-time data infrastructure decades ago. Physical stores still have not. RADAR is changing that. RADAR is building the data infrastructure layer for the physical world, starting with retail. Our hardware...SeniorFreelance
RADAR
New York, NY1 day ago $170k - $205k
...Senior Manager, Brand Marketing New York, NY Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception,...SeniorWork at officeLocal areaFlexible hoursShift workNight shift3 days per weekGlossGenius
New York, NY2 days ago$110k - $130k
...of stories and legends since 1887, Raffles is a legendary brand, steeped in history and loved by generations past, present... ...leaves as a friend and returns as family. Job Description The Senior Marketing Manager, Global Raffles Hotels is responsible for supporting and...SeniorLocal areaRaffles Hotels & Resorts
New York, NY5 days ago$128k - $180k
...content through some of the world's leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment... ...in one premium streaming destination. As the Senior Manager, Brand Marketing, you will lead the development and execution of the FOX One...SeniorSeasonal workLocal area3 days per weekFox Service Company
New York, NY2 days ago$100k - $120k
...expanding presence online through The brand is distributed internationally through... ...Summary : We’re looking for an experienced marketing manager who is highly creative, nimble and... ...join our Brand Marketing team. The Senior Manager of Brand + Interactive Marketing...SeniorFull timeTemporary workSummer workWork from homeMALIN+GOETZ Limited
New York, NY1 day ago- KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown... ...role and make a lasting impact. KREWE is looking for a Senior Manager of Brand Marketing to help define how the brand shows up in the world and...Senior
$95k - $115k
Join to apply for the Senior Manager, Brand Marketing role at Excel Sports Management Join to apply for the Senior Manager, Brand Marketing role at Excel Sports Management Get AI-powered advice on this job and more exclusive features. Excel Sports Management is an industry...SeniorFull timeFlexible hoursNight shift$120k - $130k
...community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our... ...seeking a strategic, cross-functional, and highly creative Senior Manager of Brand & Product Marketing to lead the full lifecycle of Menswear storytelling...SeniorSeasonal workWork at officeLocal areaRag & Bone
New York, NY3 days ago$165k - $205k
OverviewLutron is seeking a strategic, creative, and relationship-driven Senior Marketing Manager of Brand Engagement & A&D (Architecture & Design) Partnerships to join our team. In this role, you will lead the development of high-impact campaigns and engagement strategies...SeniorWork experience placementH1bImmediate startWorldwideFlexible hours- The mission of Brand Innovation team is to help business achieve their true branding... ...branding experiences.As a Global Product Marketing Manager for Branding Solutions, you will... ...products to develop the strategy, align with senior product leadership around those plans,...SeniorLocal area
- People Inc. in New York is seeking a Senior Marketing Manager to join the Beauty & Style vertical, driving proposal development, client storytelling, and revenue growth across premier brands such as InStyle, Byrdie, and more. You will partner with Sales, Research, and Editorial...SeniorWork at officeRemote work3 days per week
$120k - $150k
...remote and 20% in Manhattan office) Reports to: VP Brand Role type: Full-time employee Nice to meet you... ...for a strategic, creative, and highly organized Senior Manager, Brand & Integrated Marketing to help bring our brand strategy to life across every...SeniorFull timeSeasonal workWork at officeLocal areaRemote workFlexible hoursPepper
New York, NY9 days ago$90k - $110k
...TSA, CLEAR, and municipal partners across the U.S. and Canada. About the Role The Landline Company is hiring a Senior Manager, Marketing & Branding to lead this function through the next stage of our company’s growth.This is a full-time, in-house role for a...SeniorFull timeContract workFor contractorsFreelanceLocal areaRemote workMonday to Friday- Fanatics Betting & Gaming is seeking a Senior Marketing Manager, Digital Brand Media to lead digital brand media for our Online Sportsbook and Casino. You will own strategy, execution, and performance across paid channels, collaborating with Marketing to set targets and...SeniorRemote job
$137.9k - $186.5k
...s Cross Channel and Category Marketing Team (XCM) is hiring a strategic... ...drive campaigns that build brand awareness and preference... ...worldwide.The Sr. Marketing Manager will partner with leaders across... ...Experience communicating results to senior leadership • Experience with...SeniorInternshipLocal areaWorldwideFlexible hours- ...Sr. Director of Brand Marketing About the Role Beam is looking for a senior brand leader to shape how we show up in the world - and how that shows up in the business... ...develop and steward top-tier media relationships, manage agency partners, and shape the narratives that get...SeniorWork at office3 days per week
Shopbeam
New York, NY3 days ago $120k - $125k
...power of our distinctive investment management capabilities, we provide a wide range... ...planJob DescriptionAbout the Role:The Senior Manager, Brand Activation plays a pivotal role in shaping... ...expertise in both B2B and B2C marketing, the position ensures a consistent and...SeniorFull timeWork at officeFlexible hours- ...rag & bone is seeking a strategic Senior Director of Brand & Product Marketing to establish brand positioning and develop annual brand, category, and product marketing strategies for Menswear across RTW, Accessories, and Footwear. This individual will lead brand moments...SeniorSeasonal work
$150k - $195k
Global role with visibility to senior leadership and C-suiteTop... ...and evolve the firm's global brand framework, including visual identity... ...creating compelling, on-brand marketing and corporate materials that... ...reputation and strategic objectives.Manage enterprise brand platforms and...SeniorLocal area$145k - $210k
Marketing & Client Development Senior Manager - Digital Experience, Virtual EventsCooley is seeking a Marketing & Client Development Senior Manager - Digital... .... It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events...SeniorFull timeTemporary workWork at officeImmediate startFlexible hoursWeekend work- ...smarter, stronger, and kinder. Learn more at follow Sesame Workshop onInstagram,TikTok, Facebook, and X. Job Summary The Manager, Brand Marketing is responsible for stewarding and executing community marketing strategies that elevate Sesame Workshop's brand and extend...For contractorsWork at officeFlexible hours
Sesame Workshop
New York, NY4 days ago $95k - $105k
...Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible. A member of... ...'s commitment to equity, inclusion, and diversity. The Manager, Global Brand Marketing will play a key role in shaping and executing integrated...Local areaWorldwideShift workTapestry
New York, NY4 days ago- Zocdoc is seeking a Senior Manager, Integrated Provider Marketing to steward the provider and business audience brand. You will shape programs to grow awareness, affinity and trust among doctors and practices, making Zocdoc a trusted growth partner. Sitting at the intersection...Senior
$104k - $156k
...collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making... ...insights and brought to life with intention. As our Senior Manager of Product Innovation & Marketing, you’ll lead the development of new products from...SeniorSummer workLocal areaDay shift$80k - $85k
THE is looking for a Senior Manager in Brand Consulting based in Brooklyn, NY. This role focuses on managing client partnerships to support business growth across sports and entertainment sectors. The ideal candidate should possess 5+ years of experience in account management...Senior$137k - $171.2k
...company. We’re the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey... ...of the position.Job SummaryThe Senior Manager, Brand Insights & Strategy is a strategic... ...brand direction in partnership with senior marketing leadership. The opportunity offers...SeniorFull timeLocal areaRemote workFlexible hours2 days per week- As the Senior Manager, Go-to-Market Marketing - Energy, you will define and lead the marketing strategy that supports the growth of EPAM’s Energy business across our subsectors.Serving as the strategic marketing partner to the Energy business and sales leadership, you...Senior
- A dynamic media company in New York is seeking a Senior Manager of External Communications & Social Reputation. The role focuses on elevating the brand's voice on platforms like Twitter and LinkedIn while actively managing public conversations and crises. Ideal candidates...SeniorFlexible hours
$130k - $170k
...Native Search advertising. For over 25 years, we’ve connected brands with consumers at the moment they express commercial... ...consumers, advertisers, and publishers alike.The RoleThe Senior Product Marketing Manager will own product marketing strategy and commercialization...SeniorSummer workWork at office
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Senior Manager, Brand Marketing. Be the first to apply!
Related searches
- brand manager beauty New York, NY
- brand strategy manager New York, NY
- senior brand manager New York, NY
- brand manager marketing New York, NY
- associate manager brand marketing New York, NY
- associate brand manager New York, NY
- brand manager innovation New York, NY
- brand director New York, NY
- product brand manager New York, NY
- brand partnerships manager New York, NY