Global Brand Strategy & Activation Lead

Global Brand Strategy & Activation Lead Country: Spanien Openbank is looking for a Global Brand Strategy & Activation Lead to join the new Global Marketing Strategy & Planning team. Openbank is building a new Global Marketing Strategy & Planning team to strengthen how its brand is defined, activated and scaled across markets. As Global Brand Strategy & Activation Lead, you will create and activate a differentiated global Openbank brand platform, translating the brand promise into clear creative direction, launch toolkits and activation principles that markets can apply consistently and effectively. This is a senior, hands-on individual contributor role combining brand strategy, creative judgement and practical market activation. Mission Build and activate a differentiated global Openbank brand platform that strengthens awareness, relevance and differentiation across markets. Key Responsibilities Develop and evolve the Openbank brand positioning, narrative, messaging architecture, creative territories and activation principles. Build brand and creative toolkits for priority market launches and relaunches. Write high-quality strategic and creative briefs and provide clear direction to agency and in-house teams. Review creative work and recommend improvements that strengthen distinctiveness, relevance and effectiveness. Translate the global brand platform into practical guidance that enables consistent but locally relevant market activation. Connect the brand promise across paid, owned and earned channels, digital journeys, CRM, partnerships, product and customer experience touchpoints. Define principles for sponsorships and brand partnerships based on strategic fit, audience relevance and measurable value. Partner with market and measurement teams to define brand KPIs and creative-effectiveness requirements. What You’ll Bring Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re enabling teams to go beyond by valuing who they are and empowering what they bring. The following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Professional Experience Significant experience in brand strategy, integrated marketing, creative strategy or brand activation. Proven experience developing or evolving a brand platform and translating it into campaigns, launch toolkits and market activation. Strong brand and creative judgement, with excellent briefing, writing and storytelling skills. Good understanding of integrated activation across paid, owned and earned channels. Experience working across complex or multi-market organizations and influencing senior stakeholders and agencies. A hands-on approach, with the ability to move quickly from strategy to practical, high-quality assets. What We Offer A senior global role shaping the future of the Openbank brand across multiple markets. The opportunity to build and activate a differentiated brand platform with direct impact on launches and customer experience. Broad international exposure across Marketing, Product, Experience, Data and agency partners. Significant ownership of brand strategy, creative direction and activation standards. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify, and build. The Santander Effect Mit unserer Arbeit beeinflussen wir jeden Tag das Leben von 140 Millionen Menschen weltweit. Wie? Indem wir Innovationen vorantreiben, unsere Erfahrungen teilen, Arbeitsweisen hinterfragen und uns neuen Herausforderungen stellen. Wir bei Santander sehen uns nicht nur als Bank, sondern in erster Linie als Unterstützer. Für die ganz individuellen Pläne jedes Einzelnen und für die Welt, in der wir morgen leben. Als Teil der nachhaltigsten Bank Europas setzen wir uns für Vielfalt ein. Wir übernehmen Verantwortung - sozial, wirtschaftlich und ökologisch. Dafür gibt unser Team jeden Tag alles. In einem veränderungsbereiten, fairen Umfeld fördern wir das Miteinander und fordern uns gegenseitig heraus. Denn gemeinsam können wir selbst mit kleinen Dingen eine große Wirkung erzielen. Das ist der „Santander Effect“ - gemeinsam erreichen wir Großes. #J-18808-Ljbffr Banco Santander SA