Sr Manager, Media Strategy
$100k - $128kParamount
#WeAreParamount on a mission to unleash the power of content… you in? We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.
OVERVIEW
The Data & Marketing Group plays a central role in the Paramount+ Streaming Group, in charge of the Consumer & Growth Marketing, Data & Insights, and Business Operations for Paramount+ & Pluto TV at the cornerstone of growth across the free and pay streaming markets. The Sr Manager, Media Strategy is tasked with helping drive the paid media strategy for Paramount+ Originals. This role leads the paid full-funnel media approach across all channels. This role sits within the larger Media and Growth team and will partner closely with the Prog Marketing team, the media agency, and media partners. Advancing collaboration, productive use of our media investment, and best in-class entertainment campaigns. The ideal candidate should have a deep background in executing media campaigns that drive measurable results, thrive in a dynamic environment with the ability to work on multiple campaigns at a time. The ideal candidate has entertainment experience, strategic marketing sensibilities, and an affinity for innovation.RESPONSIBILITIES:
* Drives the paid media strategy for Paramount+ Original campaigns, partnering with the Program Marketing & Buying Teams, from briefing through measuring performance. * Ensures campaigns have cohesive go-to-market media strategies and helps to drive cross-campaign alignment to fuel growth with full funnel media investment planning.- Manages the media agency with media budgets, timelines, audience work, etc.
- Partners with collaborators across the marketing team to translate marketing
BASIC QUALIFICATIONS:
- Bachelor's degree
- 6+ years relevant work experience in media strategy at a brand or agency
ADDITIONAL QUALIFICATIONS:
- Previous media/entertainment/streaming experience preferred
- Proficient in the digital space and able to make data-driven decisions and
- Forward-thinking, detail-oriented, accountable, and enthusiastic
- Great communication and interpersonal skills, including both written & verbal
- Ability to both think strategically and execute tactically
- Proven initiator with the ability to control multiple projects, prioritize
- Experience building decks for executive-level audiences and EPs
- Savvy in building decks and able to synthesize strategy and plans for various
ADDITIONAL INFORMATION
Hiring Salary Range: $100,000.00 - 128,000.00. The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible. What We Offer: * Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:- Generous paid time off.
- An exciting and fulfilling opportunity to be part of one of Paramount’s most
- Opportunities for both on-site and virtual engagement events.
- Unique opportunities to make meaningful connections and build a vibrant
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