Global Marketing & Communications Lead

Job Description

The role

Creating advantage for our clients drives everything we do.We combine deep legal and commercial intelligence to grow, transform, protect and defend our clients' business across every critical moment.

We operate in thesectorsand markets that matter to our clients. Whatever they need, we anticipate and respond as one unified team -providing forward-thinking insights and innovative, tech-enabled solutions across areas including private capital, financial services, energy & infrastructure, healthcare & life sciences, and technology.

The Global Marketing & Communications Lead will drive development and delivery of the global marketing and communications strategy and programmes for the priority clients, sectors and products, with a focus on our disputes offering, energy & infrastructure and ESG.

The role will act as business partner to the leaders of these priority areas, leveraging multiple marketing and communications disciplines (media relations, brand building, digital marketing, internal communications), to directly contribute to the firm's growth ambition. This position will focuson development and execution of an integrated marketing and communications strategy covering creation of messaging and campaigns targeted at our current and prospective clients, as well as critical internal audiences to build advocacy and awareness, improve the profile of the Clifford Chance offering, and ultimately strengthen the competitive position of the firm globally.

Key responsibilities

The Brand, Communications & Public Affairs function plays a critical role in supporting the Firm in pursuing its strategic objectives. The team proactively manages the Firm's brand and reputation across key stakeholder groups, supports internal engagement and alignment with the Firm's strategy and develops our market profile in support of our commercial objectives.

The Global Marketing & Communications Lead will work directly within the Clients & Sectors team, along with leaders from our Global Product Groups and the Global Heads of Client and Market Development. They will collaborate closely with other specialists across the firm i.e., Thought Leadership to ensure that our communications and marketing activity supports and enables the success of our client strategy, strengthens our value proposition to clients and sets us apart from our competitors.

You will develop a deep understanding of our client base, product groups and sector focus, and work hand in hand with partners as well as members of the Business Development team to drive activities which are directly aligned with revenue opportunities. Core activity includes:

• Act as a strategic adviser to partners and Business Development teams on communications matters and marketing campaigns relating to products/sectors, supporting business development priorities and practice growth.
• Develop and articulate clear, compelling messaging and value propositions aligned with the firm's global positioning, ensuring consistency across all client-facing and internal materials and in media engagement.
• Identify and position key themes and deliver integrated internal and external communications campaigns to showcase client work, thought leadership, strategic initiatives and sector priorities, using the most effective channels and tracking performance.
• Ensure alignment across regions and practice areas, while maintaining a consistent global narrative.
• Act as a central conduit across BC&PA functions, coordinating with internal and external communications, digital and design teams to ensure joined-up delivery.

Day to day activity will include:

External focus (90%)

• Develop an integrated communications and marketing strategy, based on the product or sector growth priorities, insights into clients, markets, products and external trends.
• Establish and embed compelling global messaging to appropriately position the firm's offering.
• Work with the business development and thought leadership teams, to develop and execute integrated marketing and communications campaigns, which support lead generation and increase recognition of the Clifford Chance brand across priority clients, sectors, markets, and products.
• Ensure that these campaigns are aligned with and support the firm's global vision and strategy and resonate regionally and locally across the firm.
• In close conjunction with our media relations team, identify key themes for media activity, helping to develop robust proof points and insight that will support our market profile and positioning.
• Advise your internal clients (partners, product and sector leadership) on the value of marketing opportunities including sponsorship opportunities, participation in industry conferences, events and similar; and - if pursued - how to amplify our engagement and maximise ROI.
• Ensure all campaigns are realistically budgeted, and that the associated spend is carefully controlled.
• Identify metrics for evaluating the success of our activity and ensuring that this information is used constantly to improve the quality and impact of our brand, marketing, and communications programmes.
• Support our recruitment strategy and employee value proposition through our marketing and communications programmes, so that Clifford Chance remains recognised as an outstanding platform for career development.

Internal engagement (10%)

• Partner with the firm's Internal Communications team to deliver internal communications programmes to support the firm's clients and sectors strategy, its practices, ensuring these are aligned with and support global internal communications campaigns for the firm.
• Leverage internal communications across all relevant channels to promote products and sector activity designed to drive engagement, better equip lawyers to conduct client outreach and position lawyers and teams as effective ambassadors.
  
  

Qualifications

Your experience

We are looking for an experienced communications and marketing professional with:

• A strong commercial acumen and understanding of how marketing and communications programmes support revenue generation, particularly through a sector-focussed approach.
• A strong understanding and direct experience across marketing, communications and brand management and a track record of developing and executing successful campaigns in complex, global organisations.
• The ability to work seamlessly with adjacent functions (including Business Development, Thought Leadership and Digital) to deliver high value, strategic and data-driven campaigns.
• Strength across the campaign lifecycle including ideation and concepts, creative development, strategy and activation, and measurement.
• Experience in a large professional services organisation/publicly listed company is a plus
• A collaborative approach to working, and an ability to engage and influence to align senior stakeholders and disparate teams with your objectives.
• An international mindset and ability to work across multiple markets and sectors, appreciating the different cultural dynamics and how those need to be reflected in our marketing and communications programmes.
• A self-starter, able to identify opportunities and with the resilience and hands-on attitude required to drive progress.
• A strong grasp of thought leadership and content marketing approaches and how these can be applied most effectively to support brand and commercial goals.
• An understanding of go-to market, client acquisition and client development strategies for advisory businesses and complex B2B organisations.

Clifford Chance US LLP offers a comprehensive benefits and compensation package. The salary range for this role is $180,000 - $212,000. Actual salary will be commensurate with the candidate's qualifications and relevant experience.

Company Description

Who we are

As a global law firm our work spans jurisdictions, cultures, and languages - and so do our people.

Our culture is collaborative and inclusive, where diverse perspectives are recognised and valued. Where performing to your highest ability, unlocks equal access to opportunities to learn, thrive and grow.

We combine deep legal expertise and commercial intelligence to grow, transform, protect, and defend our clients' businesses, across every critical moment.

We operate in the sectors and regions that matter to our clients. With forward-thinking insights and innovative, tech-enabled solutions that combine deep knowledge of their sectors and markets.

You'll build connections and work with colleagues as one global team. You'll unlock opportunities for clients, across borders, cultures, legal and commercial disciplines.

Join us to work with colleagues as one global team - empowering each other to be exceptional and create advantage for our clients.

Additional Information

Equal opportunities

At Clifford Chance, we understand that our true asset is our people. Inclusion is good for our team and their families, our firm and society.

We are committed to treating all employees and applicants fairly and equally regardless of their gender, gender identity and expression, marital or civil partnership status, race, colour, national or ethnic origin, social or economic background, disability, religious belief, sexual orientation, or age. This applies to recruitment and selection, terms and conditions of employment including pay, promotion, training, transfer and every other aspect of employment.

We have a variety of flourishing employee networks. These networks are a place for colleagues to share experiences and advocate for change wherever they see an opportunity for improvement.

Our goal is to deliver an equality of opportunity, an equality of aspiration and an equality of experience to everyone who works in our firm.

Find out more about our inclusive culturehere.