Principal Product Marketing Manager

Your role at DynatraceDynatrace is looking for an experienced Principal Product Marketing Manager to own the go-to-market strategy for our AI Observability solutions. You’ll define the messaging, positioning, and content that establishes Dynatrace as the leader in this fast-moving market — and helps organizations confidently deploy, manage, and extract value from AI-powered applications. This role works across product management, sales, and marketing to drive awareness, pipeline, and wins.ResponsibilitiesDefine compelling messaging, positioning and value propositions that clearly differentiates Dynatrace AI Observability from competitors and resonates with technical and executive buyers, and influences category perceptionDevelop high-quality content and messaging. Own the messaging strategy for AI Observability and steward the canonical messaging that web, demand, content, AR, and sales teams reuse consistently across mediums to communicate business value and drive demandLead product launches and go-to-market activities — including target segments, use cases, and sales plays — in close partnership with product management, sales, and marketingBuild and maintain sales enablement materials including decks, battle cards, and training programs, drive sales adoption and effectiveness of those assets, and help sellers win competitive dealsConduct market research and competitive analysis to inform positioning and GTM decisions, and serve as the subject-matter expert in this area to support the competitive teamBuild structured feedback loops with customers, field teams, and analysts to validate narratives and surface emerging needsCollaborate with analyst relations to secure positive coverage and reinforce Dynatrace’s leadership position in relevant reportsPresent at industry events, webinars, and customer meetings as a subject matter expertLead the way internally on leveraging AI agents to scale AI Observability messaging and influence, serving as an internal thought leader on how marketing can harness AITrack high-level KPIs — including content consumption, sales play effectiveness, and narrative clarity and effectiveness — to measure marketing impact and inform decisionsWhat will help you succeedMinimum requirementsBachelor’s degree in marketing, business, software engineering, or related field8+ years in product marketing or product management in B2B enterprise softwareBased in Boston or CaliforniaDirect experience marketing or delivering AI solutionsPreferred requirements10+ years in product marketing or product management in B2B enterprise softwareMBAWillingness to travel and collaborate across global officesExperience marketing complex, technical B2B productsStrong executive presence and communication skillsDirect customer-facing experience presenting product value to enterprise audiencesWhy you will love being a DynatracerA one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.An environment that fosters innovation, enables creative collaboration, and allows you to grow.A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us allA culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.Compensation and RewardsThe targeted base pay range for this role is $175K to $215K. When determining your salary, we consider your skills, experience, education, work location and internal equity.Equal Employment OpportunityAll your information will be kept confidential according to EEO guidelines.We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact View email address on click.appcast.io . Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law . To be considered for this position, please upload your resume/CV.Note to Recruiters and Agencies : Thank you for your interest in Dynatrace. Please note that we do not accept unsolicited agency resumes —do not forward them via our website or directly to Dynatrace employees. Dynatrace will not pay fees for unsolicited resumes, and any resumes received this way will be considered the property of Dynatrace.Benefits and work-life perksWe offer best-in-class core rewards, including paid time off, financial security benefits, retirement savings plans, and health insurance. Beyond that, you’ll get other benefits and work-life perks designed to make your ride with us even more rewarding.Mental health supportOur Employee Assistance Program, powered by Telus Health, offers support for you and your family members.Wellness DaysFour company-designated extra paid days off for you to recharge batteries.FlexibilityOur hybrid working model and flexible working hours offer you the flexibility you need.Employee Stock Purchase PlanPurchase company stock ( NYSE:DT ) at a discounted price and become a shareholder.Learn & developCompany-wide learning perks, designated team's learning days, and more.Volunteering dayA day of paid volunteer time to support a community or cause you care about.Regular team eventsWe host Global Culture Parties, Family & Friends at Work Day, Global Breakfasts, Green Weeks, Pride Month, and beyond!International vibeMost of our offices and teams are proudly multicultural. English is our shared language, but we embrace and learn from each other's cultures.Rewards vary depending on your employment type. Some benefits and perks also differ by location — explore your city to see what’s available there.About DynatraceDynatrace (NYSE: DT) is the leading AI-powered observability and security platform. We're advancing observability for today's digital businesses, helping transform modern digital ecosystems' complexity into powerful business assets.Our AI-driven insights cut through the noise, allowing customers to focus on what truly matters by automating manual tasks and resolving issues with pinpoint accuracy. Dynatrace offers simplicity, clarity, and reliability at scale to ensure teams can make informed decisions, minimize downtime, and drive their business forward with confidence. #J-18808-Ljbffr