Director, Brand Experience

Company description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

Overview

The Director, Brand Experience serves as the media lead and partner to our client providing comprehensive media thought leadership. They help set the direction while driving new thinking and challenging the team and themselves to deliver innovative work for our client. The Director is a strong relationship builder and problem solver who provides strategic oversight to holistic media plans, innovative ideas, and marketplace solutions tailored to a fast-paced client.

You will be working side by side with our client on a world-leading brand and category across US markets. You have the opportunity to build culture and lead a world-class pharma brand that brings people together! This role works with an exciting, iconic brand gearing up to do big and impactful things!

The right candidate will lead with credibility & confidence within a matrixed team and build strong client relationships with senior and junior team members.

Responsibilities

• Establish and build strong working relationships with senior level client contacts

• Work with the client to establish annual budget and staffing plan to best meet the needs of the client and agency

• Bring innovation and thought leadership to drive modern marketing solutions for our client

• Effectively and confidently balance the expectations and business goals of the client and agency

• Direct and nurture the development, presentation and maintenance of communication plans to build a competitive advantage including: insight development, innovation road maps, strategic initiatives, big but relevant ideas, updates, and point-of-views (POVs)

• Partner with internal teams to develop insights into brand extensions through evaluations and recommendations of cross-platform concepts; high degree of partnership across various areas/teams requires open and flexible collaboration style

• Manage and work alongside Directors on Planning and Investment to co-manage and mentor a team with varying levels of experience .

Qualifications

• 7-10 years of experience with previous experience leading a large account and team

• Diverse client vertical experience in media planning/strategy highly preferred

• Agency media planning experience required

• Superior client service experience with proven ability to provide strategic media plans

• Experience across all media types (national, local, digital, direct, programmatic, shopper , etc.)

• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS , Media Tools Flowchart Software,

• MediaOcean OS, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI, Tableau

• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly

• Agile, ability to solve problems

• Excellent communication, presentation, organizational, interpersonal and analytical skills

• Ability to translate data into viable business solutions to enhance strategies and meet deliverables

• Excellent leadership skills with ability to lead team to deliver high-quality results

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io .

Compensation Range: $121,315 - $194,220 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/13/2026.

All your information will be kept confidential according to EEO guidelines.

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