Brand Consumer Research & Insights Manager

Brand Consumer Research & Insights Manager

We are Farmers – where ambition meets opportunity. At Farmers, we're not just known for unforgettable jingle – we're a team with a passion for purpose and making a real difference in people's lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn't just a goal – it's a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us. Join an award-winning, equal opportunity employer, where you'll find more than a job – you'll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.

Job Summary

This position manages brand, creative and media research efforts in support of Farmers marketing strategy. The role serves as a strategic thought partner and hands-on researcher in a high-visibility, high-impact role. This role does not have direct reports.

Essential Job Functions

• Leads ongoing brand tracking studies (e.g. brand health, media impact) and reporting.
• Leads end-to-end creative testing through all phases of creative development.
• Leads 3-4 ad hoc brand or creative research projects per month from scoping through delivery.
• Crafts advanced research designs (example, monadic, pre/post, cells), builds sampling plans, calculates margins of error, and defines quotas.
• Able to run regression, correlations, drivers' analysis, validating analyses with rigor.
• Diagnoses unexpected results and ensures data quality across studies.
• Pushes beyond standard testing to demonstrate business impact, synthesizing insights across studies to recommend strategic actions.
• Partners closely with internal stakeholders from Brand Strategy, Creative, Media to ensure projects deliver insights to inform business priorities.
• Builds relationships with external research, brand, and creative research agencies.
• Leads report development and presentations, synthesizing insights into actionable narratives; collaborates with leadership to integrate findings into strategy.
• Able to address and respond to senior-level challenges and builds trust with executives.
• Reframes stakeholder asks into actionable research opportunities.
• Leads brand and creative contract development partnering with Farmers' Procurement, Finance, and Leadership teams to ensure project details are accurate.
• Acts as subject matter expert within their function, identifying new opportunities to evolve methodologies and increase research impact.
• Ensure methodologies, sample plans, and deliverables align with Farmers' business needs.
• Contributes to process improvements, reviewing junior team members work, building research capabilities, team knowledge sharing, performs other duties as assigned, etc.

Education Requirements

High School Diploma or equivalent required. Bachelor's degree preferred in marketing, business, psychology, statistics, or related field. Masters degree preferred.

Experience Requirements

7+ years of proven experience required in brand, creative and media quantitative research and analysis within the US market. Experience managing qualitative research projects in a brand setting. Experience testing a variety of creative assets, including advertising, social media posts and advertising, as well as static creative, like display.

Additional Qualification

Demonstrates ability to lead brand health, advertising, and media assessment and optimization studies with the ability to translate findings into actionable impact. Experience managing qualitative methodologies (focus groups, IDIs). Ability to drive multiple projects to successful completion. Balances hands-on execution with strategic influence. Possesses strong research technical aptitude with demonstrated analytical skills and technical acumen. Deep familiarity of vendors, panel providers, and advanced research methods. Able to interpret complex datasets, run advanced analyses (regression, correlation, drivers, validation), and translate findings into actionable insights that drive business results. Skilled in the art of executive storytelling: using white space, clarity and hierarchy to avoid overwhelming audiences. Develops and delivers effective presentations to varying levels of the organization and external partners (from junior members to senior leadership) with the ability to distill complex research into clear, compelling narratives. Ability to interpret complex statistical data. Strong technical grounding, including experience with quantitative methodologies (sampling plans, significance testing, MaxDiff, TURF) and proficiency in statistical tools such as SPSS. Strong background in end-to-end project management, including survey design, analysis, and reporting; overseeing vendors; managing procurement and budgets; and ensuring deliverables meet business requirements. Highly responsive and collaborative communicator, building credibility with cross-functional partners and fostering strong stakeholder alignment. Proactively reframes stakeholder asks, synthesizes insights across studies, and pushes beyond standard testing to demonstrate business impact. Comfortable operating in ambiguity, developing new methods/research capabilities and while also managing established programs. Proactive self-starter andd a forward-thinking, thought-leader approach to evolving brand and creative measurement. Familiarity with research vendors (example, Qualtrics, Medallia, UserTesting, Dynata, Ipsos, Kantar, Nielsen) and research tool (SPSS, R, etc).

Physical Environment

This position operates in an open office working environment which will include normal and customary distractions, noise, and interruptions. Physical work environment is indoors and climate-controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees. Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category require rare, if any, travel.

Benefits

Farmers offers a competitive salary commensurate with experience, qualifications and location.

• CA Only: $115,275 - $196,130
• CO Only: $108,375 - $169,070
• HI/IL/MN/VT Only: $108,375 - $181,060
• MA Only: $108,375 - $181,060
• MD Only: $108,375 - $181,060
• DC/NJ/NY/OH Only: $108,375 - $196,130
• Albany County, NY/Cleveland, OH: $115,275 - $169,070
• WA Only: $108,375 - $205,750
• Bonus Opportunity (based on Company and Individual Performance)
• 401(k)
• Medical
• Dental
• Vision
• Health Savings and Flexible Spending Accounts
• Life Insurance
• Paid Time Off
• Paid Parental Leave
• Tuition Assistance