Content Design Vice President - Customer Offer Experience

Job Description

Elevate user engagement through strategic content design, fostering inclusive and intuitive digital experiences.
Shape simple, compelling offer experiences that make it easier for customers to discover and opt into relevant offers, understand what’s required, and successfully earn their benefits. Use customer insights, prototyping, and experimentation to design and continuously improve digital experiences across the end-to-end offer journey.

As a Vice President of Content Design in Consumer Bank Offer Experiences, you will develop and execute content plans for inclusive, usable product experiences and play a pivotal role in shaping customer experiences through content. Lead strategically important initiatives, drive innovative solutions to complex problems, and collaborate with cross-functional teams. Leverage your expertise in content design and content architecture and provide guidance and direction in the narrative structure of products and services. Create engaging, user-friendly content that effectively communicates complex concepts to a diverse audience. Champion inclusive design and customer experience and contribute to the success of JPMorgan Chase's user experience design efforts.

Within Consumer Bank, the Offer Experiences team focuses on helping existing and prospective customers discover relevant offers, understand what is required, and successfully earn their benefits. The team uses customer research, experimentation, behavioral insights, and performance data to continuously improve experiences across the end-to-end offer journey, reducing friction, improving conversion, and making customer interactions more intuitive. Working across product, marketing, research, analytics, design and technology, content designers create cohesive experiences that can scale across products, customer segments, and channels.

Job responsibilities

• Develop and implement content design strategies for multiple components of a product or a series of small products, ensure alignment with business requirements and user experience goals

• Facilitate end-to-end discovery workshops with designers to gain a better understanding of the underlying narrative and optimal content architecture required to make the product intuitive and highly usable

• Use content models and taxonomies to design, structure and organize digital content to effectively guide customers through the experience and simplify complex technical concepts

• Collaborate with cross-product teams to develop consistent voice and narrative structures across products and services

• Champion inclusive language for a diverse audience, ensure seamless, positive interactions throughout the customer journey

• Shape compelling customer narratives across marketing and product experiences, translating complex offers, products, and value propositions into clear, persuasive experiences that drive customer understanding and action.

• Partner with research, analytics, marketing, product, and design teams to test and continuously optimize customer experiences using customer insights, experimentation, and performance data.

• Present and communicate experience strategies and concepts through compelling storytelling, influencing stakeholders and building alignment around customer needs and business goals.

• Explore and apply AI-assisted tools and emerging ways of working to accelerate content development, experimentation, synthesis, and creative exploration while maintaining quality and appropriate oversight.

• Contribute across content design, experience design, marketing, and service experiences to solve complex customer problems across digital and physical channels.

   

Required qualifications, capabilities, and skills

• 5+ years of experience or equivalent expertise in content design, editing, writing, strategy, process, and architecture, focusing on digital products and platforms

• Ability to design effective content architecture, organizing and structuring content for enhanced user experience and easy navigation within products or websites

• Expertise in written and verbal storytelling, crafting clear, engaging content that effectively clarifies complex concepts for diverse audiences, adhering to industry standards and best practices

• Extensive experience facilitating workshops for product and experience design, creating compelling content journeys

• Advanced technical literacy and deep understanding of content platforms and their impact on user experience

• Background creating content for customer-facing marketing, ecommerce, or digital product experiences

• Ability to use customer insights, experimentation, and performance data to inform and optimize digital experiences
  Strong cross-functional collaboration skills, with the ability to build alignment across product, design, marketing, and business teams
  
  
  
   

Preferred qualifications, capabilities, and skills

• Background in digital offers, promotions, loyalty programs, acquisition journeys, or other conversion-focused experiences
• Experience in financial services, another regulated industry, or a similarly complex environment
• Familiarity with personalization or emerging AI-supported customer experiences
• Proficiency with AI-assisted workflows to explore ideas, prototype concepts, or improve efficiency
• Agency or consulting experience working across multiple clients, stakeholders, or disciplines
• Demonstrated ability to work across content, marketing, product, and experience design boundaries
• Familiarity with marketing campaign content, including offer messaging, calls to action, and content hierarchy

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.