Head of Business Development and Marketing
Benesch Friedlander Coplan & Aronoff
Head of Business Development & Marketing Portland, OR, Regular in-office presence required Full-time, Exempt - may require more than 40 hours per week Generous Paid Time Off policy Medical, dental, vision, flexible spending accounts, EAP, and more Retirement contribution Commuter benefits Tonka Torp LLP is seeking a strategic and experienced Head of Business Development & Marketing to lead the firm’s business development and marketing function. This role drives firmwide business development efforts across all practice groups and attorneys, leads initiatives that strengthen the firm’s market visibility, and ensures the marketing team delivers effective, high-quality support to attorneys and firm leadership. This is a hands‑on leadership role for a senior professional who can build strong rapport with attorneys, develop practical business development plans, and translate firm and practice strengths into focused market actions. The Head of Business Development & Marketing manages a team of three and is expected to be directly involved in significant attorney, client, pitch, and profile‑raising efforts. The ideal candidate will bring strong ties to the Portland metro business, legal, and civic community, with a practical understanding of the relationships and market dynamics that shape law firm growth in the region. Reporting to the COO and Managing Partner, this position works closely with attorneys, practice group leaders, and administrative leadership to help the firm grow with discipline, consistency, and purpose. Since 1974, Tonka Torp has provided exceptional legal counsel and business‑minded solutions to clients in Portland, Oregon and beyond. The firm’s legal support team plays a central role in helping attorneys deliver timely, high‑quality service.
ESSENTIAL FUNCTIONS
Lead firmwide business development strategy Develop and implement business development strategies that support firm priorities across all practice groups and attorneys Partner with practice group leaders and individual attorneys to identify growth opportunities, set priorities, and build actionable business development plans Help attorneys strengthen client relationships, develop new business opportunities, expand referral networks, and increase cross‑selling across the firm Support high‑value pursuits, pitches, proposals, and presentations Serve as a strategic partner to attorneys Build trusted working relationships with attorneys across the firm Coach attorneys on business development planning, market visibility, relationship development, and follow‑through Help attorneys translate ideas and goals into practical business development activity that fits their practices and styles Bring structure, accountability, and momentum to attorney and practice group growth efforts Lead marketing and brand visibility efforts Direct marketing initiatives that enhance the firm’s visibility, reputation, and differentiation in the market Oversee external profile‑raising activities, including events, sponsorships, rankings, directories, awards, speaking opportunities, and related campaigns Guide development of firm, practice, and attorney marketing materials, including pitches, presentations, website content, biographies, and practice descriptions Help ensure brand consistency and strong messaging across external‑facing efforts Manage the marketing team and department operations Lead, coach, and develop a team of three marketing professionals Set priorities, allocate work, and maintain service standards for the team Improve processes, workflows, and tools that support business development and marketing execution Partner with the COO and CFO on departmental planning, budgeting, and resource needs Bring market insight and measurement to the role Monitor client, competitor, referral source, and industry trends relevant to the firm’s practices Identify opportunities to improve targeting, visibility, and return on business development and marketing efforts Track progress on key initiatives and provide useful reporting to firm leadership Knowledge, Skills, and Abilities Required Bachelor’s degree in marketing or business management or equivalent experience required Law firm experience required 10+ years of progressive business development and marketing experience, including meaningful leadership responsibility Demonstrated success working directly with attorneys and practice leaders on business development strategy and execution Strong experience with attorney business development planning, client targeting, cross‑selling, pitches and proposals, and profile‑raising initiatives Experience leading marketing efforts that strengthen brand visibility and market presence Proven ability to lead, coach, and develop a small team Strong executive presence, sound judgment, and the ability to build credibility with attorneys and firm leadership Excellent written, verbal, and interpersonal communication skills Strong organizational, strategic thinking, and project management skills Demonstrated ability to work under tight deadlines, multitask, prioritize tasks, problem solve, manage multiple projects simultaneously, and meet deadlines in a fast‑paced environment with minimal supervision Proficient in Microsoft Office Suite (Word, Outlook, Excel), Adobe Acrobat (or similar), and DocuSign Capable of quickly learning and utilizing document management systems and other practice‑specific applications Ability to concentrate and pay close attention to detail, ensuring accuracy and precision in all tasks and documents Capable of managing high levels of mental effort and strain when necessary to meet job demands effectivelyPREFERRED QUALIFICATIONS
Experience in a mid‑sized or large law firm with multiple practice groups Familiarity with legal directory submissions, rankings processes, CRM tools, and pitch/proposal developmentPHYSICAL REQUIREMENTS AND WORKING CONDITIONS
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