Growth Lead

Growth Lead

At Maneno we are passionate about reading. So much that we have devoted all our energy for the past 6 years to build the world's best reading app for children in the age group 5-11. Some refer to us as the "Spotify for children's books", but we actually think of ourselves as the company that gets kids excited by reading.

Why?

Because we are transforming the way of reading from being a lonely activity to a social activity

Because we enrich stories with fun games that can be played alone or together with friends

Because we reward kids for their reading effort and make them think of reading as a game rather than a cumbersome activity that your parents tell them to do.

Maneno is currently used by over 25.000 kids each month and we are right now expanding globally to unlock the power of reading for all children in the world.

We're also backed by leading digital investors - Founders Factory (a market leading accelerator founded by Brent Hoberman of lastminute.com and MADE.com) and North East Venture.

Job Description

We are looking for an experienced growth person that can help us to launch and grow in the UK and become our Head of User Acquisition. You will be leading the growth strategy, finding the right fit for our product within the DTC and BTB space and will be responsible for acquiring users in the UK. You will be working closely together with the Product Manager and CEO to ensure that all users will be inspired to tell others about how we have helped their family and increasing word-of-mouth.

You are the kind of person who is inspired by the problem and not just the solution. Our ideal candidate is an original thinker with a highly creative mind, makes data-driven decisions and has a strong network and excellent communication skills that can communicate the product advantage to a language customers can understand and appreciate.

Your responsibilities

Owning acquisition efforts across Local Paid marketing channels and partnerships

Owns activation and retention metrics and work towards improving them, by identifying gaps in the funnel, devising experiments to plug gaps, and doubling down on successful experiments

Identifying a list of experiments that can be run across the funnel, prioritizing and scheduling these experiments to be run continuously

Working with the developers, designers you will be in charge of running these experiments and to interpret results well.

Establish closed-loop analytics to understand how our marketing activity turns into leads and customers, and continually refine our process to improve the conversion rate

Identify and establish partnerships with external literacy stakeholders.

Build a strategy for SEO and write engaging content that will take leads into paid users.

Be hands-on and willing to get involved in all aspects of the product process.

Qualifications

Must have:

Previous experience in fields of Growth Marketing, affiliate marketing and/or acquisition campaign management in the UK.

Growth mindset and a solid understanding of all performance marketing channels: Paid, SEO, CRO, affiliate marketing, content marketing, and email marketing automation

Strong understanding of data and how data is collected and what metrics you need to evaluate the effectiveness of your experiments.

Understanding of product development lifecycle and how to engage with a technical team and make your priorities heard.

Documented experience on how you use data in your decision-making process

Have proven experience in go-to-market marketing strategies and execution

Understanding of business intelligence: data readiness, analytical skills

Understanding of marketing funnels, segmentation and brand positioning.

Technical skills to setup campaigns and collect data to evaluate the effectiveness of your efforts.

Understanding of product development lifecycle and how to engage with a technical team and make your priorities heard.

Nice to have:

Have proven ability to build and scale marketing business models

Prior experience in juggling multiple projects and delegating work effectively,

Experience in working with cross-functional and remote teams and can communicate effectively with all parts of a startup business

A deep knowledge in analytics tools such as Mixpanel, CleverTap

Experience working with EdTech startups or within the publishing industry

Personal Qualities

You have a can-do attitude and is a person that gets things done

You have to the ability to move fast and understand that not everything has to be perfect

Driven by finding the root cause of any issue, rather putting a patch over them, with sound judgement and problem-solving ability at all levels. Comfortable making decisions and taking risks where necessary.

Fun and enjoys the work - we all love what we do!

A team player, willing to get your hands dirty with the detail

Inquisitive and curious

Analytic and bases decision on data

Organised with a strong attention to detail and an ability to balance detail with the big picture.

Ability to lead a team to perform at their best

Additional Information

Salary between £50 - £70k depending on experience

Share options

Opportunity for you to shape one of the most exciting and innovative products that help kids to read

Make your mark on the business - as a small team everyone's opinion and drive counts. You will be a key player in the business.

Freedom to work from where you see fit

Flexible working hours

Absolute work title freedom

Team building trips

Coffee, tea, fruit and snacks