Senior Associate Director, Marketing

Position Summary: The Senior Associate Director, Marketing, will play an important role in advancing the planning and execution of key Association marketing initiatives by partnering across the Concern and Awareness division and the broader organization. This role helps translate strategic priorities into integrated marketing and communications efforts that effectively reach target audiences and strengthen the Alzheimer’s Association brand. It serves as a key partner in volunteer engagement and brand initiatives and contributes to brand strategy execution and paid media planning for Association campaigns, helping ensure alignment, consistency and performance across channels. Supports brand strategy planning and execution across the Association, developing and managing brand campaigns, safeguarding brand consistency, and directing production timelines and internal/external rollout planning. Manages agency partners and directs paid media strategy — planning, budget allocation, audience strategy, execution and performance reporting — to maximize campaign reach and ROI. Drives the planning and execution of key Association initiatives, including Volunteer Engagement and Alzheimer’s & Brain Awareness Month, by partnering across the Concern and Awareness pillar and with business partners to develop and implement integrated marketing and communications plans. Provides experienced marketing guidance to field staff to help ensure effective and consistent execution of priority initiatives. Provides strategic guidance on the development of engaging, mission-focused content across a variety of channels, including earned media, social media and direct marketing, and for a range of audiences. Reviews and edits copy and provides guidance to internal and external business partners and team members to help ensure content is effective, consistent and aligned with Association priorities and brand standards. Directs and oversees the creation of internal and external collateral for marketing materials, advertising campaigns, websites/pages, merchandise, etc., ensuring alignment with brand and strategic priorities. Upholds the organizations and the division’s commitment to diversity, equity, and inclusion. Bachelor’s degree in marketing, advertising or related field preferred or equivalent experience; master’s degree in marketing, advertising, communications or a related field. ~Associate Director, Marketing Position Location: Remote Full time Reports To: Senior Director, Brand Marketing The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia– by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. This unparalleled commitment is illustrative of the momentum we are building in dementia research — our investments today will lead to breakthroughs tomorrow. Our network of more than 1,750 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease. Read on to learn more about the role, then visit our website to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row. At the Alzheimer's Association®, we believe that diverse perspectives are critical to achieving health equity — meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer’s and dementia. The Alzheimer’s Association commitment remains steadfast in engaging all communities in our full mission. The Association provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment to the fullest extent required by law, including, but not limited to, on the basis of race, color, religion, age, sex, national origin, gender identity, disability status, genetics, protected veteran status, sexual orientation, or any other legally protected characteristic. Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan. Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing. The Alzheimer's Association will conduct an individualized assessment of the material job duties of this job include working with vulnerable communities which the employer may reasonably believe that Criminal History may have a direct, adverse and negative relationship for the safety of the community. The background check will include searches for: social security person search, public reports, county & federal criminal reports, multi-jurisdictional, sex offender database, NSOPW national sex offender, education, employment history, motor vehicle or driving history, and reference checks.