Email Marketing & Automation Specialist

Job Description

Job Description

Job Title: Email Marketing & Automation Specialist

Location: On-site in Pigeon Forge, TN

Reports To: Director of Digital Marketing

Role Overview

World Choice Investments, parent company to Dolly Parton's Stampede, Pirates Voyage Dinner & Show, and other family-friendly brands, is seeking a detail-oriented Email Marketing & Automation Specialist to support and strengthen our lifecycle marketing efforts across multiple brands and locations. This role will be responsible for creating, executing, and optimizing email marketing, SMS marketing, and marketing automation initiatives that drive engagement, increase conversions, and support revenue growth. This is an on-site position based in our Pigeon Forge, Tennessee corporate office.

You'll design and build engaging email campaigns, then manage and enhance automated workflows in HubSpot, using segmentation, personalization, and performance insights to continuously improve results. You'll play a hands-on role in campaign strategy, visual email design, list management, A/B testing, and reporting, ensuring communications are timely, targeted, and aligned with each brand's voice and guest journey.

This position requires someone who enjoys blending creative design with data-driven optimization. You'll collaborate closely with our digital marketing team to refine processes, expand automation capabilities, and elevate the effectiveness of our email and SMS programs across our growing portfolio of family-friendly entertainment brands.

Key Responsibilities

Email Marketing, SMS Marketing, & Marketing Automation

• Develop, design, and execute email marketing and SMS campaigns for multiple consumer-focused brands

• Create compelling email copy, subject lines, preview text, and calls-to-action that drive engagement and conversions

• Design visually engaging, on-brand email campaigns and templates that deliver an exceptional guest experience while following email marketing best practices

• Create dynamic content and messaging based on visitor data and behavior

• Conduct A/B testing on email design, messaging, subject lines, and automation strategies to continuously improve performance

• Build and manage HubSpot marketing automation workflows, including triggered emails and customer journeys

• Monitor, audit, and troubleshoot workflows to ensure proper functionality and performance

• Create and optimize lead capture forms in HubSpot that support database growth, segmentation strategy, and a seamless guest experience

• Create and manage lists within our database, including strategic segmentation, list hygiene, and growth strategies

• Support contact list imports and database updates for internal teams, ensuring data accuracy and compliance

• Ensure compliance with email marketing and SMS regulations and best practices

• Monitor marketing reply inboxes and bounce notifications, escalate guest inquiries as appropriate, and update contact records to maintain database accuracy and deliverability health

• Monitor and analyze campaign performance, using data-driven insights to optimize campaigns and improve ROI

• Create and maintain reporting dashboards to communicate campaign performance and insights

• Collaborate closely with our social media, digital advertising, and content marketing teams for consistent messaging and campaign alignment

• Develop and maintain process documentation

• Stay up to date with industry trends

Qualifications

• Bachelor's degree in Marketing, Communications, related field, or equivalent experience

• 4-6+ years of experience creating, designing, and optimizing email marketing campaigns, including hands-on experience with marketing automation

• Excellent written and verbal communication skills

• Strong understanding of email marketing best practices, including segmentation, personalization, A/B testing, and responsive email design

• Hands-on experience building and managing automated workflows within HubSpot or a similar marketing automation platform

• Demonstrated ability to design visually engaging, mobile-responsive marketing emails using HubSpot, Canva, or similar design tools

• Ability to manage multiple projects and meet deadlines

• Detail-oriented, highly organized, and passionate about delivering exceptional guest experiences

Why You'll Love it Here

• Make a real impact. Your email and SMS campaigns will inspire millions of potential guests to discover our attractions, create lasting memories, and directly influence engagement, visitation, and revenue.

• Design for iconic brands. You'll create engaging email and SMS campaigns for some of the country's most recognized family entertainment attractions, blending compelling design, storytelling, and strategy to showcase unforgettable experiences.

• Grow with us. Join a collaborative marketing team that embraces innovation, AI-powered tools, and continuous learning while giving you the opportunity to expand your skills and make a meaningful contribution.