Content Marketing Manager

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. WHAT YOU'LL DO Own and implement the content strategy that fuels our growth marketing and demand generation efforts across the full funnel. Partner closely with Growth, Product Marketing, Brand and Comms to translate campaign priorities into high-performing content assets. Develop and manage multi-channel content programs including paid media content, landing pages, email nurture sequences, case studies, sales enablement materials, webinars, and thought leadership. Write and be responsible for production of compelling, conversion-focused content optimized for performance and experimentation. Manage the editorial calendar aligned to growth goals and revenue targets. Use performance data to continuously test, iterate, and optimize messaging, formats, and distribution channels. Ensure consistent brand voice and messaging across all demand gen touchpoints. Support SEO-driven growth initiatives in collaboration with the organic/SEO team. Track and report on content performance, pipeline impact, and ROI. WHAT WE'RE LOOKING FOR 5+ years of experience in content marketing, ideally focused on demand generation or growth marketing in a B2B environment. Proven track record of creating content that drives measurable pipeline and revenue impact. Strong writing and editing skills with the ability to adapt tone for different channels and audience segments. Deep understanding of full-funnel marketing and how content supports each stage. Experience partnering cross-functionally with a variety of teams. Proficient in Asana, GSuite, Slack, Content Management Systems (Sanity), AI tools. Strong attention to detail, understanding that quality takes precedence over speed or quantity. Ability to manage multiple priorities in a fast-paced environment. Strategic thinker who is also comfortable rolling up their sleeves to execute. Experience in the financial services or blockchain industry strongly preferred. For positions that will be based in IL, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions. IL Annual Base Salary Range: $132,000 USD - $165,000 USD WHO WE ARE: The opportunity to build in a fast-paced start-up environment with experienced industry leaders. A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning. Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team. In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in. Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team. We come together for moments that matter which include team offsites, team bonding activities, happy hours and more! Take Control of Your Finances Competitive salary, bonuses, and equity. Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support. Employee giving match. Mobile phone stipend. Take Care of Yourself R&R days so you can rest and recharge. Generous wellness reimbursement and weekly onsite & virtual programming. Generous vacation policy - work with your manager to take time off when you need it. Industry-leading parental leave policies. Family planning benefits. Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events. Benefits listed above are for full-time employees. Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference. #J-18808-Ljbffr