Channel Growth & Strategy Lead (YouTube) (Memphis, TN)

Job Description The Channel Growth & Strategy Lead will own the vision, development, and execution of a best‑in‑class YouTube strategy designed to grow audience reach, deepen engagement, strengthen brand affinity, and drive donations for St. Jude Children’s Research Hospital. This role serves as the strategic quarterback for YouTube across ALSAC, leading channel programming, performance optimization, and creator partnerships while ensuring YouTube is fully integrated into ALSAC-St. Jude’s broader marketing and fundraising ecosystem. The ideal candidate brings a blend of strategic thinking, platform fluency, storytelling expertise, and cross‑functional leadership. Essential Job Functions YouTube Strategy & Vision Develop, own, and execute a comprehensive YouTube channel strategy aligned with ALSAC and St. Jude brand, audience, and fundraising objectives. Cross-Functional Leadership & Alignment Build and maintain strong stakeholder alignment across ALSAC and St. Jude Hospital teams, serving as the central point of leadership for YouTube strategy and execution. Enterprise YouTube Growth Strategy Define broader ALSAC goals and priorities on YouTube and coordinate with cross‑functional partners to ensure seamless alignment, execution, and performance across initiatives. Performance Measurement & Optimization Establish KPIs, dashboards, and reporting frameworks to measure growth, engagement, retention, and conversion, translating performance data into actionable insights and strategic recommendations. Integrated Marketing Leadership Partner closely with social media, paid media, content, and creative teams to integrate YouTube into an orchestrated, audience‑centric marketing strategy spanning branded content, long‑form video, short‑form video, audio, and podcasting. Platform Expertise & Innovation Stay ahead of YouTube platform updates, algorithm changes, emerging formats, and best practices to drive consistent performance across multiple audiences and content verticals. Creator & Partnership Strategy Lead YouTube partnership efforts in collaboration with E&I, Content & Creative, and Social teams to maximize owned content, expand reach through creator collaborations, and leverage borrowed audience equity to support St. Jude’s mission. Job Requirements 5+ years of experience in digital marketing or digital media strategy, with demonstrated success driving growth on YouTube. Deep expertise in YouTube analytics, SEO, audience development, and performance optimization. Proven experience leading cross‑departmental and cross‑divisional initiatives from concept through execution. Strong platform fluency and strategic understanding of YouTube’s role for creators, marketers, and audiences. Exceptional storytelling instincts with a strong grasp of brand positioning and emotional narrative. Ability to translate complex data into clear insights, strategies, and recommendations. Excellent communication, presentation, and cross‑functional collaboration skills. Experience working with creators, influencers, or media partners is a plus. This position is based on the St. Jude Campus at our National Executive Office in Memphis TN and provides a hybrid work opportunity. Benefits & Perks Core Medical Coverage: low cost low deductible Medical, Dental, and Vison Insurance plans 401K Retirement Plan with 7% Employer Contribution Exceptional Paid Time Off Maternity / Paternity Leave Infertility Treatment Program Adoption Assistance Education Assistance Enterprise Learning and Development And more Equal Employment Opportunity ALSAC is an equal employment opportunity employer. ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status. #J-18808-Ljbffr Thecentermemphis