Lifecycle Marketing Manager
$82k - $121kTata Consultancy Services
Project Manager
Job Description Must Have Technical/Functional Skills: Lifecycle Marketing; Relationship Marketing; Program Management; Campaign Strategy; Executive Presentations; Stakeholder Management; CRM Strategy; Growth Marketing; Journey Orchestration; Loyalty Marketing; Loyalty Programs; Customer Lifecycle; Retention Marketing; Starbucks Rewards; CRM Marketing; Consumer Marketing; Journey Optimization; Behavioral Segmentation; Membership Marketing; Executive Storytelling; Member Benefits
Key Responsibilities
- Lead end-to-end lifecycle and loyalty marketing programs from strategy, planning, and execution through performance measurement and optimization.
- Develop customer engagement, retention, and reactivation strategies that drive usage, loyalty, and long-term customer value across Microsoft Rewards and Bing.
- Present campaign strategies, business performance, customer insights, and recommendations to senior leadership, including Director, GM, and VP audiences.
- Analyze campaign performance, customer behavior, and engagement trends to identify growth opportunities and inform business decisions.
- Partner with Product, Analytics, Creative, Engineering, and Operations teams to deliver integrated customer marketing initiatives.
- Drive segmentation, personalization, experimentation, and customer journey optimization to improve program effectiveness and business outcomes.
- Own executive reporting, KPI tracking, and quarterly business reviews, translating complex data into actionable insights.
- Influence marketing strategy through strong stakeholder management, thought leadership, and customer-centric decision making.
Preferred Background
- Experience leading loyalty or membership programs such as Starbucks Rewards, Marriott Bonvoy, Hilton Honors, American Express Membership Rewards, Target Circle, Sephora Beauty Insider, Nike Membership, or Amazon Prime engagement programs.
- Demonstrated success creating and scaling customer retention, engagement, and loyalty initiatives.
- Proven ability to balance strategic leadership with hands-on execution in a fast-paced, data-driven environment.
TCS Employee Benefits Summary: Discretionary Annual Incentive. Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans. Family Support: Maternal & Parental Leaves. Insurance Options: Auto & Home Insurance, Identity Theft Protection. Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement. Time Off: Vacation, Time Off, Sick Leave & Holidays. Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.
Salary Range: $82,000 - $121,000 a year
Location Bellevue, WA
Vacancy posted 11 hours ago
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