Digital Marketing Specialist

Digital Marketing Specialist

Develop and execute digital marketing content and campaigns that promote the TXCPA and AcctoFi brands, support engagement and participation, and drive revenue growth for programs, products and services.

Specific Responsibilities:

• Assist the Marketing and Communications Manager with development, coordination, and implementation of a digital marketing strategy for TXCPA and related entities that translates organizational goals into specific campaigns.
• Coordinate and execute campaigns across email, web, social media, search, display advertising, and other digital channels.
• Create and manage a digital marketing calendar.
• Write clear, persuasive and audience-focused marketing copy.
• Provide creative and content support with graphics, ads, email layout, videos and website design.
• Follow AP style, TXCPA editorial standards, and established brand voice.
• Proactively work with TXCPA entities and staff to ensure adequate and timely coverage of events and programs in all digital campaigns and communications.
• Collaborate with internal teams to create and update website content and optimize the user experience for tx.cpa, acctofi.com, and hosted chapter websites.
• Maintain TXCPA's social media presence with a focus on delivering relevant updates and growing the number of followers and impressions.
• Create and publish channel-appropriate content.
• Monitor engagement, report on results, and recommend changes to content, format, timing and channel strategy.
• Track and report the performance of websites, email campaigns, social media, digital advertising and other digital initiatives.
• Evaluate results against established objectives.
• Identify trends and insights and recommend strategies that optimize TXCPA's spend and performance based on the insights.
• Perform other duties as assigned.

Minimum Qualifications:

• Bachelor's degree in marketing, communications, journalism, digital media, or a related field.
• Three or more years of professional digital marketing, content marketing, or marketing communications experience.
• Demonstrable professional experience writing marketing copy, optimizing landing pages, managing SEO/SEM, working with email automation, creating polished digital graphics, editing short-form video, and implementing social media and digital advertising campaigns
• Strong knowledge of website and marketing analytics tools (e.g., Google Analytics)
• Working knowledge of web publishing, HTML, CSS, and JavaScript development.
• Strong proofreading and quality-control skills.
• Ability to manage multiple priorities, meet deadlines and communicate promptly when questions or obstacles arise.
• Demonstrated initiative, curiosity, resourcefulness and willingness to learn unfamiliar subject matter.
• Ability to receive feedback professionally, apply it consistently and take accountability for the accuracy and completion of assigned work.
• Strong interpersonal, written and verbal communication skills.

Preferred Background:

• Experience working for a professional membership association or nonprofit organization.
• Knowledge of the accounting profession, business community.
• Experience with Sitefinity, Higher Logic Thrive or Informz, MemberSuite, Canva, Adobe Creative Cloud, CapCut, Monday.com or comparable platforms.
• Experience with paid search, paid social media and display advertising campaigns.
• Familiarity with web and email accessibility standards.
• Experience covering events through photography, video, interviews or real-time social content.

Flexible work from home options available.