Vice President of Business Development (United States)

Vice President of Business Development

Ideal candidate location: Southeast (GA, FL) or Southwest (TX)

Position Summary

The Vice President of Business Development is responsible for leading and executing strategic business development and sales initiatives to drive revenue growth, expand market share, and strengthen the company’s position within the healthcare and medical services industry. This position manages the full sales cycle for the company’s products and services, from identifying and developing opportunities through proposal development, negotiation, and successful contract execution.

The ideal candidate will have demonstrated experience in healthcare sales and a strong understanding of healthcare operations, customer needs, and industry dynamics. The Vice President will build and maintain relationships with senior-level executives, healthcare leaders, key decision-makers, and department heads while identifying opportunities to introduce products and complex services that address customer needs.

This position requires a strategic, results-oriented business leader who can identify emerging market opportunities, develop effective sales strategies, negotiate complex transactions, and translate customer needs into innovative products and service solutions. The Vice President will also stay current with emerging technologies and industry trends and assess how they can be applied to real-world healthcare opportunities.

Key Responsibilities

Strategic Sales & Business Development

• Develop and implement strategic sales and business development plans to achieve territory and corporate revenue objectives across all service and product categories.
• Drive new business development while expanding and strengthening relationships with existing customers.
• Maintain and increase revenue and market share within assigned territories through effective business planning, account penetration strategies, and targeted growth initiatives.
• Identify, qualify, and pursue new business opportunities within healthcare organizations and competitive accounts.
• Manage the full sales cycle, including prospecting, relationship development, needs assessment, solution development, proposal preparation, negotiation, and closing.
• Develop and execute strategies to penetrate competitive accounts and establish long-term customer relationships.
• Meet with key clients, senior executives, healthcare leaders, and department heads to understand business challenges, present solutions, negotiate agreements, and close opportunities.
• Establish trusted relationships with strategic customers and serve as a senior-level point of contact throughout the business development process.

Client Needs & Solution Development

• Research and evaluate customer needs, market conditions, competitive activity, and industry trends to identify opportunities for new products and services.
• Translate customer requirements into customized products, services, and solution proposals.
• Demonstrate strong problem-solving and consultative selling skills, with particular emphasis on negotiating and successfully closing complex opportunities.
• Collaborate with internal teams to develop solutions that align customer requirements with company capabilities, resources, and strategic objectives.
• Maintain a strong understanding of healthcare workflows, operational challenges, purchasing processes, and budgeting considerations.
  

Market Development & Strategic Growth

• Provide input into marketing strategies, market planning, territory planning, and the development of products and services designed to meet evolving market demand.
• Monitor healthcare industry trends, competitive activity, emerging technologies, and changes in customer needs to identify new growth opportunities.
• Provide leadership with market intelligence and recommendations regarding opportunities for revenue growth and expansion.
• Build and maintain strong relationships with customers, strategic partners, referral sources, and other key stakeholders.
• Represent the company professionally at industry meetings, conferences, networking events, and customer engagements.
• Collaborate with executive leadership and cross-functional teams to ensure business development strategies support overall corporate objectives.
• Maintain accurate sales forecasts, pipeline information, account plans, and business development activities.

Qualifications & Experience

• Experience selling medical imaging products, technology, service plans, or complex solutions within the healthcare industry.
• Strong understanding of healthcare workflows, organizational structures, purchasing processes, and healthcare budgeting preferred.
• Proven ability to sell to senior-level executives, department heads, and other key healthcare decision-makers.
• Demonstrated success in consultative selling, negotiation, account development, and closing complex business opportunities.
• Experience developing sales strategies, business plans, proposals, and RFP responses.
• Strong understanding of market development, competitive analysis, and strategic account management.
• Excellent communication, presentation, negotiation, analytical, and relationship-building skills.
• Strong business acumen with the ability to understand customer challenges and translate them into commercially viable solutions.
• Ability to work independently while collaborating effectively with executive leadership and cross-functional teams.
• Must possess a valid driver’s license and maintain a satisfactory driving record.
• Must be willing and able to travel approximately 50% of the time.
  

Success in the Role

Success in this position will be measured by the ability to consistently generate new business, grow existing accounts, increase revenue and market share, develop strategic customer relationships, successfully close complex opportunities, and identify new markets, services, and technologies that contribute to the company’s long-term growth.