Growth Leader, Risk Services

Work with a Top 20 CPA and advisory firm that Accounts for Anything. Key Responsibilities Develop strategies and drive execution of lead generation campaigns through the full funnel, including PPC advertising, events, partner marketing. Ensure pre- and post-event activities are in place and well executed to drive ROI from each event. Actively monitor sales pipeline, ensuring visibility into key metrics of the sales funnel and working to resolve any areas of friction. Assist with timely response to inbound sales inquiries, ensuring pipeline is tracked and kept updated in HubSpot. Manage the development of campaign assets such as articles, whitepapers, videos, and website lead capture tools. Drive revenue through partner marketing by developing co-branded sales tools and supporting lead generation campaigns such as events, speaking engagements and outbound campaigns. Drive awareness and leads via social and news media, developing and implementing social media posts and partnering with Aprio’s media relations team to develop compelling, newsworthy pitches to trade and news media targeting CISOs. This may include developing team members to pitch as speakers at industry events. Manage Compliance Automation Growth Leader to support software growth as part of overarching RaaS marketing strategy. Lead volume and lead conversions from website, event marketing and partner marketing. Pipeline and revenue growth of RaaS services. Event metrics – contacts added, Leads converted to deals and deals closed. Paid ad campaign lead conversions to deals. Partner marketing revenue growth. Requirements 10+ years of marketing experience. Minimum of 3 years marketing B2B services to CISO and other senior IT decision makers. Knowledge of GRC/IT Assurance services. Proficiency with HubSpot or a comparable marketing automation and CRM platform. Demonstrated track record of generating pipeline and revenue through multi-channel campaigns. Strong analytical skills and comfort working with funnel metrics and reporting. Excellent cross-functional collaboration, project management, and communication skills. Bachelor’s degree in marketing or equivalent experience. #J-18808-Ljbffr NextGenEnergyJobs