Principal UX Designer, AWS Applied AI Solutions

About UsAWS Applied AI Solutions is an organization with ambitions to be a leading provider of business applications, leveraging Amazon’s unique experience and expertise, used by millions of companies worldwide to manage day-to-day operations. Our mission is to accelerate our customers’ businesses by delivering intuitive and differentiated technology solutions that solve enduring business challenges. We blend vision with curiosity and Amazon’s real-world experience to build opinionated, turnkey solutions. Where customers prefer to buy over build, we become their trusted partner with solutions that are no-brainers to buy and easy to use.The RoleWe’re seeking a Principal UX Designer who is passionate about shaping the future of AI-native business applications at scale. This is a rare opportunity to influence the direction of Amazon’s next generation of AI-powered solutions. As a Principal Designer, you will define experience strategies that span across multiple solutions and customer journeys, turning cutting-edge AI capabilities into meaningful, proactive, and trustworthy experiences for millions of customers.You will not only drive design at the highest levels of complexity but also shape how design and AI intersect across AWS. You will influence product and business strategy, mentor other junior to senior designers, and partner closely with science, engineering, and product leaders to push the boundaries of what’s possible with AI.Key job responsibilities* Own the UX vision and strategy across multiple services and solutions, ensuring experiences are intuitive, elegant, and scalable.* Set the bar for AI-native design by translating emerging AI capabilities into coherent, human-centered experiences that build trust and drive adoption.* Influence product and business direction, working with senior leadership to identify opportunities where design and AI can transform customer outcomes.* Define and drive cross-service design standards such as interaction models, experience principles, and reusable patterns to ensure consistency.* Mentor and elevate the design org, coaching other designers and raising the overall quality of craft, storytelling, and execution.* Prototype and explore new AI paradigms, collaborating with applied scientists and engineers to validate bold ideas and shape next-generation interfaces.* Be a thought leader inside and outside AWS, evangelizing design excellence and the responsible adoption of AI through storytelling, writing, and cross-org forums.Basic qualifications* 12+ years in UX design, with a track record of leading large-scale, complex, customer-facing services.* Proven ability to define and execute design strategies at scale, balancing user needs, technical constraints, and business goals.* Strong systems thinker, capable of architecting frameworks and reusable solutions that unify experiences across diverse services.* Demonstrated success in influencing senior leaders and driving alignment across multiple organizations.* Exceptional storytelling skills, including visual, verbal, and written, able to inspire and align both executives and builders.* Experience mentoring and elevating senior-level design talent.* Familiarity with AI-assisted design workflows and the ability to collaborate with applied science and ML teams.Preferred qualification * Proven track record shipping AI-first or AI-powered products that solved meaningful customer problems.* Experience designing for trust, transparency, and human-in-the-loop systems.* Ability to prototype and explore with LLMs, intelligent agents, or other AI frameworks.* Strong background in data-informed design, leveraging UX research, analytics, and A/B testing to drive decisions.* Thought leadership in emerging technologies and design practices, with published talks, writings, or community engagement.* A visionary mindset, coupled with the ability to dive deep and sweat the details that make an experience exceptional.Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .USA, CA, Sunnyvale - 180,300.00 - 244,000.00 USD annuallyUSA, WA, Seattle - 164,000.00 - 221,800.00 USD annually