Sr. Manager, Marketing Strategy

Company DescriptionNBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.Job DescriptionYou’re the architect of the “aha!” moment, energized by the challenge of turning complex insights into high-impact marketing strategies that move the needle. You’re a professional dot-connector—naturally curious, digging deep into the “why,” and weaving together data, culture, and content to define what’s next. You don’t just interpret data; you own the narrative, translating numbers into a clear strategic roadmap that your partners are excited to follow. You communicate with a blend of clarity and conviction, and you know exactly how to tailor your message to resonate with any audience.You thrive in the high-stakes, fast-moving gray space where others might see only ambiguity. You’re a proactive team player who manages multiple priorities with a sense of calm momentum, building productive relationships across every team you touch. You bring a "yes, and" mindset to every discussion, asking the thoughtful questions that push the work further and representing the strategy perspective with the confidence of a seasoned pro. Most importantly, you’re an entertainment obsessive, motivated by the unique opportunity to help audiences discover their next favorite obsession and drive the way the world connects with content on Peacock.Responsibilities include, but are not limited to:Lead marketing strategy for select Peacock titles and initiatives, defining positioning, audience targets, campaign objectives, and strategic frameworksSupport strategic planning for tentpoles, priority titles and franchisesProactively source, curate and synthesize research, cultural insights, and performance data into clear takeaways that inform strategy and campaign directionIdentify marketing hooks that expand reach, drive engagement, and unlock growth opportunitiesCollaborate cross-functionally with Brand, Creative, Media, Multiplatform Planning, Decision Sciences, Programming, and other partners to synthesize inputs and inform strategic recommendationsTranslate strategy into effective guidance for execution across creative, media, and other platform touchpoints.Develop clear, compelling presentations that bring strategies to life for internal stakeholdersCollaborate with stakeholders to shape strategic narratives and deck formats, provide actionable feedback, and prepare materials for review. Prepare compelling materials for senior leadership reviews, ensuring clarity and consistency of the strategic narrative.Track campaign performance and contribute to optimization by surfacing key insights and learningsProvide guidance and mentorship to junior team members, fostering a culture of strategic rigor and collaborative excellence.Oversee and maintain project tracking for multiple workstreams and deliverables to meet deadlinesQualificationsQualifications:6+ years of relevant experience in marketing strategy, brand planning, or entertainment marketing – preferably within streaming, television, media, or agency environmentsProven track record building successful marketing strategiesDemonstrates strong strategic thinking, with the ability to connect data, cultural insights, and business objectives into clear, actionable recommendationsSkilled communicator and visual storyteller, with experience distilling complex ideas into simple, compelling narratives and PowerPoint presentationsHighly organized and detail-oriented, with the ability to manage multiple projects and deliver high-quality work in a fast-paced environmentExcellent collaborator who builds relationships with ease and is comfortable moving work forward in a matrix-style organizationExperience working across functions, with the ability to contribute to discussions with key Peacock stakeholders and partnersProactive self-starter who takes initiative and demonstrates sound judgment, while also knowing when to seek guidanceAdaptable and growth-oriented, with a demonstrated ability to absorb feedback, apply learnings, and continuously strengthen their work.Interest in building better processes and project management tools with key partners.Passion for television, streaming, and pop culture, with a curiosity for emerging trends and audience behaviorExperience navigating broader stakeholder/team relationshipsExperience leading and mentoring junior members of a teamBachelor’s degreeDesired Characteristics:Familiarity with project management systems like AirtableExperience with analytical tools like MRI and Nielsen dataExperience with brand/agency relationshipsAdditional Requirements:Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.Salary range: $115,000- $145,000 (bonus eligible)Additional InformationAs part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected]. Business Segment: Universal Television Entertainment Compensation: USD 115000 - USD 145000 - yearly