Director of Franchise Recruitment
City Wide Facility Solutions
Director Of Franchise Recruitment
City Wide Franchise is seeking a driven, relationship-focused Director of Franchise Recruitment to lead the sourcing, engagement, and conversion of high-quality franchise candidates. This role blends strategic outreach, broker partnership development, and full-cycle recruitment ownership to fuel system growth.
What You'll Do
You will own the franchise candidate journey from first touch through award, building a strong pipeline through both direct sourcing and broker networks.
- Generate franchise leads through outbound prospecting, targeted campaigns, inbound follow-up, and multi-channel networking
- Promote City Wide Franchise opportunities across LinkedIn, Indeed, and social platforms to attract qualified candidates
- Manage the full recruitment pipeline using CRM tools and City Wide's structured 8-step process
- Educate and guide candidates on City Wide's brand, model, and expectations to ensure strong alignment
- Partner with marketing to develop campaigns, webinars, and digital content that drive engagement
- Maintain timely, professional communication with all prospects and inquiries
- Conduct market research to identify and pursue candidates in targeted territories
- Participate in discovery days, team meetings, trainings, and franchise development events
Broker Network & Partnership Focus
- Build and manage relationships with franchise broker networks (e.g., FBA, FCC)
- Actively engage brokers to generate consistent, qualified candidate flow
- Represent City Wide at broker conferences, franchise expos, and industry events
- Develop follow-up and conversion strategies for broker-generated leads
- Partner with the VP of Franchise Development on broker strategy and expansion
- Track and report on broker performance metrics including lead volume and conversions
Success in this role is measured by:
- Awarding 4 new franchisees annually
- Conducting 30 monthly brand reviews
- Recruiting at least 1 candidate per month to attend Meet the Team Day
- Generating 10 unique candidates monthly for ZEE calls
- Maintaining strong broker pipeline activity and conversion rates
- Driving ROI from broker relationships and conference participation
Vacancy posted 5 days ago
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