Staff UX Research Strategist

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. As a Staff UX Research Strategist at StackAdapt, you'll help decide what we build next. You'll lead forward-looking, generative research that identifies new & emerging opportunities and shapes StackAdapt's future product & business strategy. This is a hybrid role that blends UX research with market research; you'll move fluidly between understanding users deeply and understanding the market, applying whichever lens the question calls for. It's also a cross-org role: though you'll sit within Product, your partnerships & influence will span the entire StackAdapt organization (including analytics, go-to-market and revenue functions), informing decisions at the business-strategy level, not just the product roadmap. StackAdapt is a Remote First company, we are open to candidates located anywhere in Canada and the United States for this position. What you'll be doing: Lead end-to-end foundational research on new & emerging product areas, uncovering unmet user needs and shaping them into product opportunities Bring market-research rigor to product strategy by identifying ICPs, value propositions, product-market fit, market sizing for new product opportunities Develop a point of view on where the market is heading, scanning the competitive & industry landscape to identify where the biggest opportunities and tailwinds are (vs. evaluating one opportunity in isolation) Weigh competing opportunities against each other & make a clear, evidence-based case for where StackAdapt should invest; address opportunity costs by identifying which bets are worth it (ie. where the potential upside justifies the risk) while being explicit about the assumptions each recommendation rests on Co-own a strategic insights function (in partnership with Product Analytics) that turns signals from across StackAdapt’s business and the market into an early read on emerging opportunities & risks, giving leadership a proactive view of where to focus Act as a strategic thought partner to Product & Design leadership, influencing strategy by challenging assumptions & bringing evidence to high-stakes debates Collaborate with the Vertical Solutions team to deepen understanding of key industries, supporting their research & surfacing vertical-specific opportunities Partner with Marketing, Sales and Client Services to translate research and market insight into go-to-market strategy, helping shape the positioning & launch of new products to customers Level up the UX Research team’s strategic-foresight &