Fractional Marketing Director: Own the Growth Engine

I've built the brand. I need the one person who can make sure my people don’t scroll past me.

About This Role

I have built a brand with a real, engaged audience of entrepreneurs who already follow and trust me. I have the frameworks, the clients, the case studies, the funnels, and a lane the research says is wide open for me to own. What I do not have yet is the one person who takes the marketing off my plate and runs with it.

I have a team I trust and people who do excellent work. We have grown to the point where marketing needs its own owner {because I am the bottleneck}, so I'm ready to hand it to that person.

This is the first big girl marketing hire I am making, and it is the start of a marketing department. You would be building it, not babysitting somebody else's machine. From the high-level strategy all the way down to the posts that go out, it lives with you.

Here is what makes this different from most marketing roles. You are not walking into a blank page. I have taken the courses and invested heavily in top-level programs. I have the tools, frameworks, high-converting offers, and content. Almost nothing here needs to be built from scratch. It needs to be owned and implemented by someone other than me. I need one person I can have a high-level conversation with, who then goes and makes it real.

We are aggressively AI-forward, and the tools carry real weight here. What I need is a smart human who owns those tools and manages them well. I do not expect you to walk in knowing my exact setup. I expect you to take ownership of it fast.

I need someone who keeps the good things running. I have offers that work, and I'm not selling anywhere near as many of them as I could be, because the promotional calendar is in my head. When I get pulled deep into client work, the marketing slows down. The emails that should be going out get pushed, and the funnel that was winning gets left to fatigue, and by the time I look up, we have lost months of momentum we never should have lost. That stops with you. You will jump in here and own the promotional calendar. You’ll decide what we push and when, and you keep something always moving.

This seat starts as a contractor role and grows into leading a department, with the people and the budget that come with it. I am looking for someone who gets excited about building that with me.

Here is the deal on how we work. We meet for a high-level strategy conversation. I tell you where the business is going, what is coming, what is shifting. You take that and run. When you need me for the pieces only I can do, like a talking-head reel, a founder story, a reaction video, you put it on my list, and I show up and record it. When it comes to the marketing, I will follow your lead.

A Week in the Life

The strategy conversation. We sit down. I talk high level, where the business is going, what is coming, what I want to push harder. You listen, you ask sharp questions, and you leave with the plan. I don't think about marketing again until we meet next, because I not have to.

The engine keeps running because you own it. The newsletter goes out. The promotion you planned goes live. Not because I asked and not because someone reminded you, but because it's on the calendar you own.

You live in the numbers. Every day you are in the ad accounts and the funnel data, reading what Hyros is telling you about what is actually converting. Our CAC goes up, or ROAS starts tanking, you swap the creative and make the necessary adjustments before I've even seen the dip. A funnel softens; you adjust it before it fatigues. reading the KPIs and making the call is a daily habit, not a monthly report. Nothing that is working gets left to quietly die on your watch.

Something breaks, and you handle it. A customer posts that their download never came, a little annoyed. You saw it before I did. You are already in manychat and thrivecart, as get them their product, you fix the automation so it does not happen to the next twelve people, and you note what broke. I never had to know it happened.

A story goes viral on a Wednesday. A celebrity trademark fight, a "who actually owns this AI-generated thing" mess, a copyright fight blowing up in the comments. This is my lane. By mid-morning, you have put "record a forty-five-second reaction" on my list. I shoot it by noon, it is live by two, and this time the surge is not just views, because you already had a lead magnet linked, a ManyChat keyword catching the DMs, and a funnel ready to turn the attention into email addresses and sales. This is the part we've never done well and the part I need you for most.

Your First 30 Days

We are not starting from scratch, so you won't start by launching. You'll start by getting deeply clear. In the early weeks, you learn who my client is, what every offer is, and how the business runs, and you audit the funnels, the automations, the sequences, and the ads so you can tell me what is working, what is broken, and what the numbers say. From there, you take the wheel. Thirty days into it, you have created a full promotional calendar start to finish, tweaked the funnels that need it, the newsletter and the ad campaigns run without me asking, and I can go two weeks heads-down in client work without the marketing slowing down, because it no longer depends on me.

You Are a Great Fit If

• You have owned marketing for an online brand start to finish and can point to what you built and the number it moved.
• You can take a high-level strategy conversation and turn it into a plan you execute without being steered again.
• You live in the tools. Walking into a GHL, Thrive Cart, ManyChat, and Meta ad account that are already built gets you excited, not nervous.
• You take one client call recording and turn it into a week of content without blinking.
• You read an ad account like a story, and you write an email that makes someone hit buy.
• You turn a viral moment into leads and sales, not just a spike in views, because you have somewhere ready for the attention to go.
• You close the loop. When a customer says something broke, it is handled and documented before it becomes a pattern.
• You will direct me. You keep a busy CEO on schedule, you tell me what you need, and you lead your own support people when the work calls for it.
• You want to build something and stay for it.

What This Role Requires

Must-Haves

• Documented experience owning marketing for an online personal brand or digital product business, strategy through execution, with results you can show me.
• Fluency in this stack, or the proven ability to master it fast: GHL for landing pages, email, and community, Thrive Cart and Thrive Cart Learn for checkout and product delivery, ManyChat for DM and comment automation, Meta Ads Manager, and Hyros for tracking.
• You read ad and funnel KPIs daily and make the adjustments yourself, before anyone asks.
• You own and manage AI tools well. We are AI-forward and lean on tools like our Marketing Workspace in Claude and ChatGPT to move fast. I do not expect you to know my exact setup on day one. I expect you to take ownership of it and run it. Walking into workspaces that are already built should energize you, not scare you.
• A proven, documented remote work track record.
• Demonstrated ability to turn source material, call recordings, and voice notes into finished content.
• Reliable computer, high-speed internet, and a quiet place to do excellent work when no one is watching.

Nice-to-Haves

• Experience marketing to entrepreneurs or in the coaching and expert space.
• Funnel and launch experience for digital products and online courses.
• Hands-on experience with a tracking and attribution platform like Hyros.
• Experience building and growing an online community.
• Short-form video strategy for TikTok and Reels with a real conversion angle, not just reach.

This Is Not For You If

• You need a task list handed to you every morning. If it only gets done when someone asks, this is not the role.
• You have done pieces of marketing but never carried the result.
• You can post content, but you have never built the path that turns attention into leads and sales.
• You love launching the new thing, but you let the things that are already working quietly die instead of keeping them alive.
• You go quiet when something breaks instead of getting in and fixing it.
• AI tools make you nervous.
• You want a role that looks exactly the same a year from now. This one will not.