Senior Media Planner/Buyer

Overview Agency 15 is seeking an experienced and detail-oriented Senior Media Planner/Buyer to join our growing media department. This is a critical role focused on traditional media planning and buying, with a strong emphasis on broadcast (TV and radio), out-of-home (OOH), and print. The right candidate will have deep knowledge of local and regional media landscapes, strong vendor relationships, and the organizational discipline to manage complex media schedules, insertion orders, and reconciliations. This position is ideal for a candidate who is confident in their media planning and buying capabilities, thrives on executional precision, and is looking for a long-term opportunity to take on more responsibility within a growing agency. The right candidate will have the opportunity to grow into a leadership role within 18-24 months. Responsibilities Media Planning and Strategy Develop and execute traditional media plans across television, radio, print, and out-of-home Collaborate with account teams to understand campaign objectives and deliver strategic media recommendations Provide accurate reach, frequency, GRP, and CPM analysis to support media recommendations Media Buying and Execution Negotiate rates and placements with local, regional, and national media vendors Issue insertion orders, confirm media schedules, and manage all aspects of campaign delivery Monitor campaign pacing and delivery, troubleshoot issues with vendors, and ensure flawless execution Reconcile invoices and work with finance to ensure budget accuracy and vendor compliance Use media tools including GaleForce (preferred), Bionic, Nielsen Scarborough Insights, Comscore, and vendor-provided reports Collaboration and Internal Process Work closely with a junior media manager to delegate tasks and support execution Coordinate with the creative team and account service to align production and media timelines Build strong working relationships with vendor reps and internal departments Support internal process development and documentation as the department scales Reporting and Optimization Create post-buy recaps and performance reports with insights and recommendations Track campaign performance and recommend optimizations as needed Present performance insights to internal teams or clients when appropriate Qualifications Required 4–8 years of media planning and buying experience, preferably at an advertising agency or media firm Strong understanding of traditional media channels, including TV, radio, OOH, and print Demonstrated ability to manage media budgets, insertion orders, reconciliations, and vendor communications Experience with media management tools such as GaleForce, Strata, Bionic, or similar platforms Familiarity with media measurement tools such as Comscore or Nielsen (and Scarborough Insights) Excellent attention to detail, organizational skills, and ability to manage multiple priorities Strong verbal and written communication skills Preferred Experience mentoring or collaborating with media team members Exposure to or interest in cross-platform media planning (digital, OTT, or CTV) Vendor-side experience (broadcast or OOH) is a plus Culture and Growth This is a senior-level individual contributor role with a path to growth. You will be instrumental in helping to shape the future of the media department at Agency 15. If you’re looking for a position where your work has a direct impact, and where your skills and ownership will be recognized, we’d love to hear from you. How to Apply Please submit your resume and a brief statement describing a media campaign you’re proud of and the role you played in its success. Along with the following questions: “Tell me about a time when you were expected to follow a plan, but you identified a better approach. What did you do, and how did it turn out?” “Describe a time when you caught a costly mistake before it went out the door. What was your process for reviewing the work?” “How do you build a media plan when you’re given a limited budget and a wide target market? Can you share an example where your approach saved money or drove results?” “Media plans often need last-minute adjustments. Tell me about a time you had to make major changes under a tight deadline—how did you prioritize and stay calm?” We review every application with care and confidentiality. We are an equal opportunity employer. Employment Type: Full-Time, Exempt Compensation: $55,000–$80,000 depending on experience Reports To: Agency Director - Kevin Rush Location: Buffalo-Niagara Falls Area (as applicable) #J-18808-Ljbffr