Digital Marketing Manager

Overview CrowdVentures is a founder backed firm focused on building the best businesses in live event technology. This role is responsible for leading the marketing department at CrowdSync and CrowdPass. Both companies are leaders in live event technology and work with some of the largest sports teams, artists, and brands. Come join a fast paced team and help create unrivaled experiences! We’re looking for a strategic and hands-on Digital Marketing Manager to lead demand generation and brand presence for our event technology businesses specializing in controllable LED wristbands and NFC/RFID wearables. This role owns the full digital marketing funnel—from awareness to qualified leads—across paid media, organic search, website optimization, social media, and sales enablement. You’ll work closely with sales and leadership to translate a visually compelling product into clear B2B value propositions that drive pipeline growth. Responsibilities Paid Media & Demand Generation Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, LinkedIn, Meta, and other relevant B2B channels Manage budgets, targeting, creative testing, and performance reporting Drive qualified B2B leads and continuously improve cost per lead and conversion rates SEO & Organic Growth Own SEO strategy, including keyword research, on-page optimization, technical improvements, and content planning Monitor rankings, traffic, and conversion performance, and implement data-driven improvements Collaborate on content that supports both inbound marketing and sales objectives Website Management Manage website structure, design updates, and ongoing edits to improve UX, conversion rates, and clarity of messaging Work with internal teams or external designers/developers to implement landing pages, forms, and product updates Ensure brand consistency and clear communication of value propositions across all web properties Sales Collateral & Enablement Create and maintain sales collateral including one-pagers, pitch decks, case studies, product sheets, and email templates Partner with sales to ensure materials support the buying journey and address customer objections Translate technical features into compelling business outcomes for event professionals and decision-makers Social Media & Brand Presence Develop and manage a B2B-focused social media strategy across platforms such as LinkedIn, Instagram, and others as relevant Plan and publish content that highlights product capabilities, event use cases, customer success stories, and brand personality Track engagement and performance, adjusting strategy to support awareness and lead generation goals Analytics & Reporting Track and report on key performance metrics across all digital channels Use insights to inform strategy, prioritize initiatives, and communicate results to stakeholders Qualifications 3–6+ years of experience in digital marketing, preferably in B2B, SaaS, event technology, or related industries Proven experience managing paid ad campaigns and optimizing performance Strong understanding of SEO best practices and website optimization Experience creating sales collateral and working closely with sales teams Comfortable managing multiple channels and projects simultaneously Strong analytical skills with experience using tools such as Google Analytics, ad platforms, and marketing automation or CRM tools Excellent written and visual communication skills Bonus Experience marketing to event organizers, agencies, or live entertainment businesses Familiarity with visually driven or experiential products Experience in a high-growth startup or small team environment Why Join Us Work on products that power large-scale, high-impact live events High ownership role with real influence on growth strategy Collaborative, fast-moving environment with room to experiment and innovate #J-18808-Ljbffr CrowdVentures