Sr. Specialist-Regional Product Marketing

Sr. Specialist-Regional Product Marketing Job Category : Sales & Marketing Requisition Number : SRSPE002057 Posted : October 23, 2026 Full-Time Hybrid Locations Showing 1 location Auburn Hills, MI 48326, USA Description

ESSENTIAL FUNCTIONS

Develop and execute regional go-to-market strategies for new products , technologies , and solutions . Translate Business Unit product strategies into commercialization activities aligned with regional customer and market requirements. Coordinate product launch activities across Sales, Embedded FAE, Commercial Operations, and Business Unit Teams . Monitor product launch progress , customer adoption, and com mercialization effectiveness, recommend ing adjustments as needed . Analyze regional market trends, customer requirements, competitive activity , and emerging technologies within target markets . Identify emerging application s and market opportunities to support business growth . Conduct Voice of Customer (VOC) research through direct engagement with customer s prospect s , and industry stakeholders Develop relationships with customers, prospects, and industry stakeholders to identify unmet needs, application requirements, buying criteria, and emerging market opportunities. Synthesize customer insights to provide structured Voice of Customer (VOC) feedback to Business Units to influence product roadmaps, positioning, and commercialization priorities. Prod uct Marketing and Strategy Develop product positioning value propositions , and messaging tailored to regional market requirements . Support marke t opportunity assessments and commercialization plans for new product introductions . Support pricing evaluations and competitive positioning analysis . Partner with Business Units to communicate regional market requirements, customer feedback, and competitive insights. . Cross-Functional Leadership Coordinate commercialization activities between Business Units, Regional Sales, Embedded FAE, Commercial Operations, and Sales Enablement. Lead commercialization planning for strategic customer opportunities. Ensure alignment between technical capabilities and commercial objectives. Product Lifecycle Management Monitor product performance and market adoption throughout the product lifecycle. Identify opportunities for portfolio expansion, rationalization, or replacement based on customer feedback and market trends . Support lifecycle planning activities, product transitions, and end-of-life Provide support toward the certification and ensure compliance to customer required quality management systems (TISAX, TS16949, IATF, etc.) Positions that fall under the functions of Product Development, Legal, HR, IT and Executive Management are required to exercise a higher level of confidentiality and discretion in handling information the positions have access to.

NON-ESSENTIONAL FUNCTIONS

Perform other related duties as required.

SUPERVISION RECEIVED

Supervision is typically received from a leadership member of the Sales & Marketing department.

SUPERVISION ADMINISTERED

This position typically does not require the supervision of others.

QUALIFICATIONS

EDUCATION/EXPERIENCE AND/OR TRAINING

Bachelor's degree in Electrical, Electronics, or a related Engineering discipline required. Minimum 5 years of experience in product marketing, technical sales, or applications engineering within the electronic components industry. Experience in sales engineering preferred; prior experience as a Field Applications Engineer (FAE) is ideal.

LICENSES OR CERTIFICATIONS

Valid U.S. driver's license required. Must be able to obtain and maintain a valid passport and travel internationally as required.

TOOLS AND EQUIPMENT:

General office equipment including, but not limited to, a computer, printer, photocopier, shredder, telephone, fax machine, and calculator.

KNOWLEDGE, SKILLS, AND ABILITIES

KEY COMPETENCIES

Deep understanding of customer applications and market dynamics. Strong customer-facing skills with demonstrated ability to uncover customer needs and translate feedback into actionable market and product insights. Advanced business and financial acumen. Ability to influence cross-functional organizations without direct authority. Strong analytical and strategic thinking skills. Excellent communication and presentation abilities. Proven ability to lead product commercialization initiatives.

WRITTEN COMMUNICATION SKILLS

Prepare business documents, client case notes, and technical reports.

MATH SKILLS

Perform basic mathematical computations.

COMPUTER SKILLS

Database / Contact Management Software Internet / Email Advanced in PowerPoint, Excel, and Word Processing Experience using AI assistants in an advisory capacity MENTAL DEMANDS typically required Concentration and attentiveness Manage multiple projects and tasks Independent judgment and discretion Respond to angry/upset individuals Read and comprehend instructions/work orders Respond to unpredictability Organize and prioritize Relate to others PHYSICAL DEMANDS typically required FREQUENTLY INCURRED (between 26% and 75% time on job) Ability to stand Ability to sit Ability to communicate orally Ability to hear and engage in conversation. OCCASIONALLY INCURRED (up to 25% time on job) Ability to walk Ability to use both hands Repetitive twisting or pressure involving wrists or hands Ability to lift up to 60lbs. WORKING CONDITIONS typically required FREQUENTLY INCURRED (between 26% and 75% time on job) Travel and or overnight stays typically including one trip per year to Japan Regular regional travel as needed for customer and market engagement Support of events over weekends and/or holidays Outdoor events in varying weather conditions Stand for long periods of time during events

PERSONAL PROTECTIVE EQUIPMENT

This position typically does not require the use of personal protective equipment. Summary of Benefits and EEO statement Alps Alpine NA, Inc. offers competitive salaries with a great work environment. Our comprehensive employee benefits package includes: PPO Health Benefits (medical/dental/vision) Effective on Start Date 401(k) Retirement Plan with Company Match Opportunity for Annual Bonuses Generous PTO and Holiday Schedule Flexible Spending Accounts Employee Assistance Program Employee Product Purchase Discounts Wellness Reimbursement Program Life, AD&D, Short and Long-Term Disability Insurances Alps Alpine NA, Inc. values its members as individuals and is committed to forming an energetic and attractive company where the quality of work is enhanced. Alps Alpine North America, Inc. is an Equal Opportunity Employer. It is the policy of Alps Alpine NA, Inc. to consider all job applications on the basis of merit without regard to race, color, religion, gender, pregnancy, age, national origin, ancestry, marital status, veteran status, disability, medical condition, sexual orientation, or any other protected characteristic. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr Alps Alpine (North America), Inc.