Senior Director, Brand Communications

Lead the development, implementation, measurement, and optimization of integrated communications and PR strategies across multiple brands Define the long-term communications vision, priorities, and annual strategic roadmap aligned with business objectives Partner with executive leadership and cross-functional teams to support enterprise priorities and commercial goals Drive Community Activation across Earned Channels integrated with Paid Media, Influencer, Social, Experiential Marketing, and eCommerce Create and oversee press releases, media strategies, thought leadership, messaging frameworks, social messaging, editorial calendars, and integrated communications plans Own earned analytics and reporting, including influencer campaign KPI tracking and performance optimization Lead earned media budget planning, forecasting, and investment management Establish communications best practices and governance across brands Serve as executive lead for PR agency management and local market communications needs Lead agency relations, RFPs, and statements of work adherence Lead portfolio-integrated communications strategy and issue management across brand touchpoints Assess, lead, and optimize consumer, corporate, and influencer agency partners Lead earned and paid creator partnership strategies Plan integrated 360 campaigns and oversee corporate and brand initiatives, experiences, and partnerships Build influencer community presence, relationships, and earned support Develop influencer and social guidelines, processes, and platform relationships Manage and inspire the team with creative direction, vision, and insights Lead digital/social influencer engagements and social content strategy, including native video assets Maintain awareness of influencer and social culture, competitive activity, trends, and best practices Establish cross-functional relationships to drive consistent campaign messaging and growth Drive data-led influencer, social, and press measurement Oversee analytics, reporting, dashboards, and business monitoring Deliver monthly business insights, trends, reporting, and action roadmaps to leadership and cross-functional partners Requirements Bachelor's degree in marketing, advertising, communications, or equivalent combination of education and experience 10+ years of progressive experience in Public Relations, Brand Communications, Integrated Marketing Communications, or related fields Experience leading communications strategy for a multi-brand portfolio Master's degree in business marketing or similar is preferred Ability to translate big ideas into measurable business results Experience influencing senior leadership and aligning cross-functional teams around shared business objectives Proven success developing and mentoring high-performing teams Strong executive presence and ability to communicate effectively with senior leaders Proven track record of designing and executing successful public relations campaigns at local, national, and global levels Experience acting as a company spokesperson and managing media relationships Experience planning and executing large-scale events and integrated campaigns Proven experience with agency leadership and relationship management Strong experience across social media, influencer marketing, and creator partnerships Experience managing communications budgets, KPIs, and strategic planning Exceptional communication, storytelling, and presentation skills Excellent verbal and written communication, organizational, project management, and problem-solving skills Strong strategic planning and business acumen Ability to lead through influence across a highly matrixed organization Ability to independently prioritize multiple initiatives while meeting business objectives and deadlines Deep understanding of integrated marketing across PR, Social, Influencer, Paid Media, Digital, Experiential, and traditional channels Strong creative vision with an understanding of business objectives and consumer behavior Data-driven mindset with experience building KPIs, dashboards, and performance measurement frameworks Experience building scalable communications processes, governance, and operational best practices Deep understanding of a brand's full customer journey—from awareness and acquisition through engagement, loyalty, and advocacy Core Competencies Demonstrates expertise in developing and executing integrated communications strategies across multiple brands, with a strong focus on public relations, influencer marketing, and data-driven performance measurement. Proven ability to lead cross-functional teams and manage agency relationships to achieve business objectives. Highest-signal resume keywords Integrated Marketing Communications Public Relations Strategy Influencer Marketing Communications Budget Management Team Leadership and Mentoring Hard Skills Public Relations Integrated Marketing Communications Communications Strategy KPI Development Campaign Planning Media Relations Event Planning Performance Measurement Social Media Strategy Brand Communications Soft Skills Exceptional Communication Storytelling Organizational Skills Problem-Solving Strategic Planning Certifications & Qualifications Bachelor's Degree in Marketing Master's Degree in Business Marketing (Preferred) Industry Keywords Community Activation Earned Media Paid Media Experiential Marketing Digital Marketing Brand Touchpoints Consumer Behavior Governance Best Practices Cross-Functional Collaboration Creative Direction Tools & Technologies Analytics Dashboards Reporting Tools Social Media Platforms Content Management Systems Project Management Software #J-18808-Ljbffr Jobtailor