Senior Manager, HPP US Patient Marketing

This is what you will do:

Under the guidance of the Director of HPP Patient Marketing, the Senior Manager will implement patient engagement and omnichannel strategies.

This role will have the opportunity to own individual work streams, such as print, digital or adherence resources, and will also collaborate with the Associate Director of Patient Marketing to ensure the team’s promotional efforts are brought to fruition in a timely manner. This role will liaise with numerous teams to accomplish goals, including Patient Services, Patient Advocacy, Payer Marketing, OMNI, Field Sales, HCP Marketing, TLL, Legal, Compliance, Regulatory, and Promotional Review Committee (PRC).

You will be responsible for:

• Partnering with multiple marketing agencies on the creation and execution of materials for the brand; includes external and internal parties such as AOR, media, patient ambassador, and Omnichannel partners.  
• Developing print and digital materials to help achieve the brand’s overall goals (ex: social media content, CRM, OneSource resources, patient print materials).
• Collaborating closely with the Associate Director of HPP Patient Marketing to bring highly cross-functional, new-to-brand initiatives to life.
• Partnering with the team to execute patient educational programs—from content development, to scheduling live and virtual programs, to monitoring performance; includes coordination with the field, patient ambassadors, and Advocacy.
• Supporting the brand’s patient ambassador program, including the management of new patient story development and the completion of patient photo/video shoots.
• Developing a well-rounded and engaging conference presence at our national advocacy conference, with the support of the team.
• Collaborating with HCP marketing team to ensure holistic approach for the tactical execution of HPP Patient omni-channel brand and disease assets.
• Supporting the patient team during cross-functional meetings; presenting updates to cross-functional teams and fielding input on materials in development, as appropriate.
• Supporting the operational backbone of the brand, including print production & inventory management, weekly PRC planning and preparation (new materials and expirations), and ensuring that projects are completed within their communicated timeframe. 
• Adopting a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission.

You will need to have:

• Bachelor's degree required in the Life Sciences or other relevant field
• Strong knowledge of MS Office: Word, PowerPoint, Excel.
• Fluent in English (written and spoken language).
• Strong ability to manage multiple projects across functional areas, and work independently when appropriate.
• Must have 3+ years pharmaceutical industry experience and a working knowledge of marketing principles, including key principles of brand management, patient education, and NPP.
• Experience with event planning strongly preferred.
• This role requires a ‘driver’ mentality and strong attention to detail. The ideal candidate will have an operational and/or account management background, strategic thinking skills, and the curiosity to learn and grow in-role.
• Experience working with/for external agencies (AOR and Media) on a day-to-day basis; experience with budget management preferred.
• High ethical standards and personal integrity.
• Travel:  anticipate 30%.
• The duties of this role are generally conducted in an office environment.  As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

We would prefer for you to have:

• Oncology, Rare disease, or specialty care experience highly preferred.
• Patient Marketing or patient-facing experience preferred.
• Agency experience preferred.
• Ability to manage complex projects.
• Demonstrated ability to lead without authority in matrix-style environment.
• Ability to gauge the feasibility, impact and risks of proposed programs.
• Possess strong business acumen skills, as role is responsible for managing multiple program budgets, timelines, process and procedures.

Date Posted

Closing Date

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.