Skillbridge Performance & Optimization Associate Specialist - Recruitment Marketing (for Milita[...]

Overview Essential Duties and Responsibilities: Plan and implement a talent acquisition marketing and employer branding strategy to attract high-quality applicants. Responsible for developing and deploying integrated marketing campaigns including crafting strategies, developing audience segments, building email nurtures, and measuring results. Create and implement strategies for building a talent network/talent community. Coordinate and advertise promoting recruiting events. Serve as brand ambassador at various events, like virtual and on-site career fairs or on-campus recruiting events. Generate monthly updates for organization's leadership about upcoming talent acquisition marketing initiatives. Create monthly reports on key talent acquisition marketing metrics. Suggest new ideas for improving candidate experience and engagement. Research marketing and advertising trends in the recruiting industry. The Recruitment Marketing Performance & Optimization Associate Specialist Skillbridge trainee will support Maximus recruitment marketing teams by improving performance visibility, data accuracy, and optimization capabilities. The trainee will assist with auditing existing tracking and reporting frameworks, analyzing recruitment marketing campaign performance, validating data accuracy, and recommending improvements to reporting structure and measurement. This role focuses on developing analytical, auditing, and optimization skills across digital recruitment marketing channels while supporting data driven decision-making for internal stakeholders. Responsibilities Plan and implement a talent acquisition marketing and employer branding strategy to attract high-quality applicants. Develop and deploy integrated marketing campaigns including crafting strategies, developing audience segments, building email nurtures, and measuring results. Create and implement strategies for building a talent network/talent community. Coordinate and advertise recruiting events. Serve as brand ambassador at virtual and on-site career fairs and on-campus recruiting events. Generate monthly updates for organizational leadership about upcoming talent acquisition marketing initiatives. Create monthly reports on key talent acquisition marketing metrics. Suggest new ideas for improving candidate experience and engagement. Research marketing and advertising trends in the recruiting industry. Support recruitment marketing teams by improving performance visibility, data accuracy, and optimization capabilities as part of Skillbridge program. Audit tracking and reporting frameworks, analyze recruitment marketing campaign performance, validate data accuracy, and recommend improvements to reporting structure and measurement. Develop analytical, auditing, and optimization skills across digital recruitment marketing channels to support data-driven decision making for internal stakeholders. Minimum Requirements Bachelor's Degree in related field or equivalent combination of education and experience. Length of Program: 6 months (24 weeks). Weeks 1-2: Maximus Orientation & Recruitment Marketing Overview. Weeks 3-22: Recruitment Marketing Ecosystem, Data Sources, Tracking; Audit Methodologies & Frameworks; Hands-On Tracking & Reporting Audit; Campaign Performance Analysis; Attribution & Funnel Analysis; Advanced Campaign Optimization; Automation & Reporting Enhancements; Industry Benchmarks & Best Practices; Continuous Improvement. Weeks 23-24: Wrap-Up & Transition. EEO & Benefits Maximus is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information and other legally protected characteristics. Pay Transparency: Maximus compensation is based on factors including job location, education, training, experience, and other considerations. Annual salary is one component of total compensation, with possible additional incentives and benefits including health insurance, retirement plan, paid holidays and PTO. Salary ranges may differ based on contract value but will be commensurate with duties and experience. An applicant's salary history will not be used in determining compensation. Maximus complies with regulatory minimum wage rates and exempt salary thresholds. Accommodations: Maximus provides reasonable accommodations during any phase of the employment process. If you require assistance, contact People Operations at View email address on click.appcast.io. #J-18808-Ljbffr Maximus