Senior Director, edX Brand & Content

Role Overview We are looking for the Senior Director of edX Brand & Content Strategy. As Senior Director, you will own the brand, messaging and content strategy for edX across the entire ecosystem so that the brand is consistent, credible and conversion‑ready. Your focus will be on leveraging web, lifecycle, social, paid media, partner experiences, and AI‑driven discovery to drive traffic, trust and conversion. Responsibilities Define clear, differentiated positioning for edX versus competitors and translate it into consistent messaging across the site, lifecycle, and partner experiences. Build scalable, end‑to‑end content frameworks that reinforce brand clarity and maintain consistency across partners and programs. Own the content strategy, including SEO, social, lifecycle, monetization and AI tools, to drive measurable outcomes such as traffic, conversion, and revenue. Collaborate with the SEO team to develop authoritative narratives that enhance visibility on AI and search platforms. Drive content across the full learner journey, ensuring consistency from first touch through repeat engagement. Define and manage edX’s voice across social, creators, and community platforms, building repeatable distribution systems that reinforce brand presence. Leverage AI tools to accelerate creative production, increase output, and speed testing. Measure success through non‑branded organic visibility, conversion rates, revenue contribution, AI/search share of voice, sentiment, brand awareness, and consideration. Qualifications 8‑10+ years in brand/content with direct business accountability. Operator mindset; capable of building brand strategy while writing copy, building assets, and executing. Deep expertise in SEO and AI‑driven discovery with a proven record of materially improving organic traffic and conversion. Proficiency in AI tools for content production and marketing performance. Experience in marketplace or large‑scale digital environments. Location Remote across the U.S. preferred. Priority for candidates who live in the Washington‑Baltimore metropolitan area and can work from our Arlington, VA headquarters at least two days a week. Compensation Base salary range is $187,700‑$194,200, with potential bonus eligibility based on qualifications, experience and market considerations. Benefits Medical, dental, vision coverage; life insurance; disability; 401(k) with employer match; free in‑office snacks and drinks; generous paid holidays, unlimited PTO, volunteer days, parental leave and a company‑wide winter break. EEO Statement 2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. Diversity & Inclusion Statement 2U is committed to building and sustaining a culture of belonging, respect and inclusion. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. Accessibility & Accommodations 2U provides reasonable accommodations during the recruitment process. If you need assistance or accommodations, please reach out to View email address on click.appcast.io. #J-18808-Ljbffr 2U