Product Marketing Manager

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Position Description Okta is looking for a Staff Product Marketing Manager to own and drive our go-to-market strategy for the Public Sector. This is a senior-level individual contributor role, reporting to the Director of Product Marketing. In this position, you will be the expert on our Public Sector audience, focused on federal, with input into state, and local governments, as well as educational institutions. The ideal candidate is a strategic thinker, a compelling storyteller, and a strong cross-functional leader. You will be responsible for defining our messaging and positioning, creating compelling content, and enabling our sales team to succeed in the Public Sector market. Job Duties and Responsibilities Go-to-Market Strategy: Own and drive the go-to-market strategy for Okta's solutions in the Public Sector. Messaging and Positioning: Develop clear, compelling, and differentiated messaging and positioning for the Public Sector audience. Content Creation: Create a variety of content, including presentations, datasheets, whitepapers, blog posts, and website copy, to support demand generation and sales enablement. Sales Enablement: Develop and deliver training and tools to enable our sales team to effectively sell to the Public Sector. Market Intelligence: Be the expert on the Public Sector market, including customer needs, market trends, and competitive landscape. Cross-Functional Leadership: Partner closely with Product Management, Sales, and the broader Marketing team to ensure alignment and success. Evangelism: Act as a spokesperson for Okta in the Public Sector, including at industry events and with press and analysts. Required Skills & Qualifications 8+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity. Deep understanding of the Public Sector market, including procurement processes, compliance requirements (e.g., FedRAMP, DoD), and key government initiatives. Proven track record of developing and executing successful go-to-market strategies. Exceptional storytelling and communication skills, with the ability to translate complex technical concepts into clear and compelling narratives. Strong leadership and interpersonal skills, with the ability to influence and work effectively across teams. Excellent writing and presentation skills. Experience in a similar PMM role, with a proven ability to lead large, cross-functional projects. Bachelor's degree in marketing, business, or a related field; MBA is a plus. The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between $147,000 — $202,000 USD . Okta Experience Supporting Your Well-Being Driving Social Impact Developing Talent and Fostering Connection + Community Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at #J-18808-Ljbffr