Digital Product Director

Leading the strategy and optimization of the ecommerce ecosystem, the full-time salaried Digital Product Director will manage Shopify environments, enhance website conversion rates, and drive cross-functional initiatives in a fully remote setting. Key responsibilities Develop and execute website conversion strategies, focusing on testing and optimizing customer journeys Oversee the management of the Shopify ecosystem, including integrated tooling and operational workflows Build and maintain analytics and reporting frameworks to monitor funnel performance and ecommerce KPIs Required qualifications 7-10+ years of experience in ecommerce leadership, particularly with scaled DTC brands Proven expertise in conversion rate optimization (CRO) and customer journey analysis Strong analytical skills with a focus on funnel analytics and experimentation frameworks Experience in designing AI-enabled workflows and staying current with evolving tools Demonstrated ability to lead teams in fast-paced, complex environments