Digital Marketing Specialist

Job Description

The Opportunity


Embry-Riddle Aeronautical University (ERAU) seeks a dynamic, student-centered, and forward-thinking Digital Marketing Specialist to provide visionary leadership.


The Digital Marketing Specialist is a key member of the enrollment marketing team, responsible for developing, maintaining and optimizing landing pages and conversion-focused campaign assets. This role also supports digital advertising through developing ad copy and assists with reporting and performance monitoring across marketing platforms.


This position is required to work on-site at the Prescott, Arizona, campus.


The Digital Marketing Specialist reports to the Associate Director of Digital Strategy, building and maintaining landing pages aligned with campaign goals for a seamless user experience. They own landing page development and management, ensuring accuracy, consistency and performance across campaigns. They also support digital advertising initiatives by writing and refining ad copy to ensure channel consistency.


The Digital Marketing Specialist works independently to build landing pages and campaign assets for prospective student audiences, including upcoming college students, adult learners, transfer students, international students, military students and more. The Specialist is responsible for organizing, tracking and maintaining landing pages to ensure they are current, aligned with current priorities and properly functioning. The Specialist communicates with university stakeholders, including deans, program coordinators and university leadership to meet institutional needs.


They monitor campaign performance across platforms, identify issues or inconsistencies and surface insights for timely decisions. The Specialist aids with reporting, including Salesforce data and campaign metrics, and ensures accuracy across systems. They also support quality assurance to ensure campaigns and landing pages function properly and meet standards.


The Specialist has strong attention to detail and technical skills, enabling them to spot anomalies, support troubleshooting and aid in optimization. They exercise sound judgment to identify issues, prioritize tasks and improve marketing processes and campaign effectiveness.


Key Responsibilities

• Build, update and manage campaign landing pages within a content management system, ensuring accuracy, organization and alignment with campaign goals and user experience best practices

• Write digital ad copy and campaign messaging

• Monitor campaign performance and identify issues, inconsistencies or anomalies

• Interpret CRM data to support reporting efforts

• Troubleshoot issues and support quality assurance across marketing platforms and assets

About us


For nearly 100 years, Embry-Riddle has been the world's leading aviation and aerospace university, educating more than 30,000 students across residential campuses in Daytona Beach, Florida, and Prescott, Arizona, as well as through a global network of Worldwide locations and online programs. With more than 165,000 alumni around the world, our impact reaches every corner of the aerospace, aviation, defense and technology industries.


Today, our faculty, researchers and professional staff are advancing innovation across aviation, space, artificial intelligence, cybersecurity, autonomous systems and next-generation engineering. Working alongside industry leaders, government agencies and innovators, they are solving real-world challenges and shaping the technologies that will define tomorrow.


Whether you are an educator, researcher, administrator, technologist or industry professional, your work at Embry-Riddle will contribute to something bigger than a job. Join a community driven by discovery, purpose and excellence-and help shape the future of aerospace.

• Generous Time Off: Enjoy up to 18 days of paid leave in your first year, including 3 days granted upon hire and 15 days accrued throughout the year. You'll also receive 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day.
• Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.
• Retirement Contributions: ERAU contributes 6% of your base salary to your retirement plan and offers a 4% matching contribution - with no vesting period.
• Personal Leave: Relax with 15 days of personal leave for non-exempt employees or 18 days for exempt full-time employees in your first year.

Qualifications

• Qualifications
  
  
  Required Experience
  
  
  
  • 3-5 years of work experience in digital marketing, digital strategy or related fields
  • Experience in conversion-driven landing page design
  • Experience working within a CMS, preferably Sitecore or a similar platform
  • Experience in writing digital ad copy and campaign messaging
  • Experience working in paid digital media (Google, Meta, LinkedIn, TikTok)
  • Experience in CRM systems such as Salesforce
  Preferred Experience
  • Experience working in higher education
  • Experience in GA4
  • Relevant certifications in digital marketing, analytics or CRM platforms
  Required Education
  • Bachelor's degree in digital marketing, communications, business or a related field
  Skills
  • Working knowledge of digital marketing concepts, including campaign execution, conversion and the prospective student journey
  • Strong attention to detail and quality assurance skills
  • Ability to manage multiple projects and deadlines simultaneously
  • Ability to monitor campaign performance and identify issues, inconsistencies or anomalies in ad platforms
  • Analytical and problem-solving skills
  • Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders
  • Ability to work independently, prioritize tasks and exercise sound judgment in a fast-paced environment
  To submit your application for this opportunity, please visit the Embry-Riddle Career Site and search for requisition number R311767. Please attach all relevant materials to your application when you apply online. Complete submissions include:
  • Cover letter
  • Full CV
  • Contact information for at least three professional references (please note that references may be contacted as part of the interview/screening process)
  Current Embry-Riddle employees: Please apply directly through the ERAU Employee Hub Central application within Workday.
  
  
  Embry-Riddle is committed to fostering a workplace where all individuals are valued and respected. We strive to ensure that all faculty, staff, and students are treated fairly and provided equal opportunities for employment, advancement, compensation, training, and other benefits of employment. Embry-Riddle makes employment decisions - including hiring, promotions, compensation, and other terms of employment - based on individual merit, qualifications, and abilities. Embry Riddle is strongly opposed to discrimination and harassment, and such behavior is prohibited by university policy. Embry Riddle does not discriminate on the basis of race, color, national origin, sex, disability, veteran status, predisposing genetic characteristics, age, religion, or pregnancy status, or any other status protected by federal, state, or local law, in its employment, educational programs, admissions policies, financial aid, or other school-administered programs or activities. For further information, please visit our website.
  
  
  Embry-Riddle is not seeking assistance from staffing or recruitment agencies. All agencies are directed to contact View email address on click.appcast.io and should not reach out to hiring managers or staff.